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|Shining Ltd.(HK) - Harbour and Beach Outdoor Digital Signage|
ShiningDisplay advertising is even taking over on our leisure time, but in an excellent way, now you will see digital signage at the beach, but let us look at the pitfalls in deploying electronic digital signage in a hostile location.
When any outdoor digital signage equipment is used outside you do have to consider the site it is located in, such as will the electronic digital advertising device be located in direct sunlight, this can cause all sorts of challenges, as this will cause the display to over heat in the LCD monitor enclosures.
Everything has to be thought of, from the sun to the salt on the breeze, for case in point in heavy salt air, this will make any ShiningDisplay advertising equipment to fail, as the salt crystals will get into the screen and corrode the circuit broads in the hardware and TV, so a special outdoor LCD enclosure has to be used, not just any out-of-doors TV case, but a stainless steel case as one particular grade of stainless steel is used for beach and marine applications and that is grade 316, as this has a high chromium content in the steel and substantially reduces any rusting that is present in the air, these are also used in food and pharmaceutical applications due to the high contact to bleach based fluids.
The fashionable finish of a stainless steel LCD enclosure is fantastic as normally the well-heeled frequent quayside and beach locations on a regular basis, just look at the clientele who own yachts and boats, so they would not tolerate a shabby looking solution.
If a steel LCD enclosure was used, this would be attacked with the salt that is present in the air and cause the LCD enclosure to rot possibly in the primary month; this is why 316 stainless steel is the well-liked choice. This would certainly look off-putting to rich guests, so this additional purpose is why stainless steel is used.
So what could possibly be marketed on beach or harbour based ShiningDisplay signage, well the yacht club could promote their bar and restaurant, whilst local boat chandlers stores could promote their products and services, enticing directly with boat owners.
Weather conditions could be shown so that anyone taking a trip is aware of potential hurricane and storm conditions heading their way.
Now if the harbour club had a WiFi hot spot, an interactive digital LCD poster could be used, they could used it as a kind of way finding and find out what restaurants are available at the port they will stay at next and even make a reservation for a meal in the restaurant. This would involve connecting the digital menu board to the Internet so that the client could touch the port on the map and then make their decision from the restaurants, bars, shows and even check out the environment before they set off.
ShiningDisplay signage is everywhere and being used to boost customers experiences, others are using ShiningDisplay marketing to increase brand awareness and sell the new seasons range of clothes. But what ever motive they use them for, remember when you are drinking your Rum and coke where you heard about digital signage on the beach.
Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer a range of anti vandal LCD advertising equipment enclosure that provides all the protection and security needed for outdoor use. So for a stainless steel enclosure check out their LCD enclosure range.
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