- Post Publish: 2023-03-30
- Categories: Industry news
- Updated:
- Posts by Linda Liu
12 Benefits of Using Digital Menu Displays for your Restaurants & Cafes
Linda Liu
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Digital menu displays replace traditional posters and signs and are increasingly popular in restaurants across the country. By offering more dynamic and real-time menu board designs, they are attention-grabbing and have many benefits for your business.
What is Digital Menu Displays?
Digital menu displays are to show electronic menus on digital display screens, typically mounted on the wall or placed in a prominent place. It allows your customers to take a look at your menu while they’re still waiting in line and to see what their options are before they get to the counter.
12 Benefits to Use a Digital Menu Displays
1. No Need To Print New Menus Every Time
Out of all the benefits of a digital menu display, the major is that it saves the cost of printing new menu cards every time you add new delicacies to your menu. Contrary to this, one was compelled to print a whole new lot of the menu cards even if a single dish was added to the menu.
2. Easy Access To Menu
These digital menu displays are usually bigger in size making them clearly visible and hence very convenient for the customers to choose a dish from. You don’t need to be having the menu card placed separately on every table.
3. Boosts The Sales
Studies have shown that the eateries that switched to digital menu display screens got a boost of around 20% in their sales. This is undoubtedly worth going for it. You might be wondering if such a huge investment is worth doing or not. I would definitely say yes. This is a one-time investment that’ll start bearing fruits the day you’ll install it.
4. No More Wait
This is something that is loved by every customer who comes to the eatery. The person(s) can actually place an order the moment they get seated. With the help of these digital menu displays, they don’t have to wait for the menu cards. This will increase the frequency of the orders hence adding to your sales.
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5. Makes You Appear Trendy
The world has seen a drastic change in the past few decades. It seems that the world belongs to people who love technology and innovations. And these places are mostly visited by the same lot of people. Hence, in order to keep the place friendly for them, this is a must-have thing in your eatery.
6. Brand Recognition
These digital menu displays serve as more than just a menu board. They help your business gain good brand recognition. While a person bites his/her favorite sandwich or sips his/her favorite shake, chances are high that these boards are in his/her sights. The unique fonts, mascots, and colors of your brand will stay in their minds for a long, helping you get a good brand value and business in the future.
7. Replaceable Menu
If your eatery serves different meals at different times, or if you serve different food during different events this is a perfect pick for you. It’ll save you time, effort, and costs of changing and replacing your menu every time.
8. Convenience Guaranteed
With the installation of these digital menu displays, you get a convenient selling experience. You can put your announcements, discounts, etc on it very easily. This saves your time hence you can utilize that time somewhere else and be more productive.
9. Makes People Try New Dishes
These digital menu displays usually come with graphics and text where you are able to show the images of the dishes. Many people try new dishes only after watching those images. Hence it gives a boost to the sales here as well.
10. Calorie Count Display
As the world has become very health conscious, many people follow diet charts where they need to intake a limited number of calories. These boards make it easy to display the calories amount against each dish hence making your unit the favorite among all.
11. 24/7 Advertisements
If your digital menu displays is visible even when your restaurant is closed, you essentially have a salesperson delivering a marketing message at all hours of the day. It can be a great way to get the word out about your restaurant 24 hours a day, 7 days a week.
12. Help Upsell Customers
Digital menu displays are great for displaying add-ons and upselling. This is a great tool for restaurants to help boost their overall sales by encouraging customers to purchase combo deals or add-ons.
There are many other benefits of these boards that you’ll experience once you install this. If you are still in a yes or no zone, go ahead and give it a try. It’s a must-do investment for the longer benefit of your business.
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