Commercial Digital Display in Your Business

9 Examples of Commercial Digital Display in Your Business | Digital Marketing Solutions

Commercial digital display has become a part of everyday life for most people, simplifying everything from buying a ticket or finding their way in a new environment, to providing an entertaining break from reality via interactive games.

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What is a Commercial digital display?

Commercial digital display refers to any display that is intended for use in a commercial environment. They are generally used to communicate with consumers or educate them on any number of topics, from public health information to new product launches from various brands and companies.

Why is Commercial digital display Important?

Digital signage is important as it can be a powerful tool in influencing consumer behavior. When utilized well, it can enhance brand perception and awareness, increase sales of products or services, and assist with various tasks such as wayfinding and navigation when placed in environments such as malls, transportation hubs, or “smart city” centers.

Commercial Digital Display in Your Business

9 Examples of Commercial digital display

Malls

Malls Implement Commercial digital display for wayfinding, brand awareness, and digital directory purposes. Malls use commercial digital signage displays to attract visitors as well as provide wayfinding solutions to familiarize them with space. In addition to wayfinding, these displays double as high-tech billboards that showcase a rotating stream of the mall’s current stores, sales, and products to those passing by.

Commercial Digital Display in Your Business

Airports

Airports employ digital signage in multiple ways to assist travelers when visiting the airport. The first role of digital signage is to provide a directory and map of the airport. Commercial digital displays also display flight information, including updates on delays of incoming or outgoing flights, arrivals, and departures, as well as baggage claim information.

Commercial Digital Display in Your Business

Supermarkets

Supermarkets use digital signage to help promote new products, as well as item-specific sales. This can help increase sales of the new items or move older products out more quickly to make space for others. These displays and kiosks are also able to be built with components that allow them to scan QR codes and print the corresponding coupons or loyalty rewards offers.

Commercial Digital Display in Your Business

Bus Shelters

Bus Shelters employ Commercial digital display to provide accurate updates on bus schedules. In addition to providing real-time departure and arrival information, these displays provide an attractive area for advertisements that can reach a wide audience of visitors. Besides advertisements, these displays can also provide local news, weather updates, and area information, helping to occupy and entertain those waiting for the bus to arrive.

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Healthcare Facilities

Healthcare facilities such as hospitals employ digital signage to assist patients and visitors. Hospital waiting rooms are one example. These often utilize digital displays to provide up-to-date information about the facilities and wait times, as well as entertainment to help provide a distraction to patients and families while they wait.

Sports Stadiums and Concert Venues

A prime example of commercial outdoor digital signage is that which is used by many open-air sports and concert venues. Besides displaying information about the game, such as penalties and points, or close-up concert footage that ensures every seat in the house is a good one, these massive screens are also used to convey a wide array of useful information to guests.

Commercial Digital Display in Your Business

Movie Theaters

Large displays at movie theaters are used to showcase new and upcoming releases, as well as display concession menus and ticket specials. Most are also located inside the theater, but they are sometimes used outside of the theater as well. These displays are often located near the concession counter, using eye-catching animations and videos to promote various food items and make them more enticing to customers.

Banks

Banks utilize Commercial digital display to shorten perceived wait times by providing a more engaging experience for their customers. Lines at the bank typically are quite monotonous and tedious, so these displays provide information and sometimes entertainment to ensure that guests are kept better occupied while they wait.

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City Centers

Many city centers – often known as “Smart Cities” – utilize digital billboards to promote a wide range of products. Because they see a large number of visitors daily with varying tastes, flexible ad space is a must for these environments.

Commercial digital display fill this role by promoting a wider variety of products and services, increasing the chances that what is shown is relevant to a larger number of people. Additionally, they can also provide information on city-wide events, alongside important news and updates.

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Commercial digital display is way more effective than traditional posters and banners. It attracts more customers than print advertising. Moreover, it allows you to change your content from anywhere and at any time.
The cost of Commercial digital display essentially depends on the number of screens and backend features/functionality. The higher the features, the higher the price.