- Post Publish: 2023-09-01
- Categories: Industry news
- Updated:
- Posts by Linda Liu
Stay Ahead of the Curve: Best Practices for Creating Hotel Digital Signage Displays
Linda Liu
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In today’s fast-paced business world, it is crucial for any brand to stay ahead in the game of advertising and marketing. While traditional media, such as print and television, may still be prevalent, the rise of digital signage displays cannot be ignored. This modern and innovative form of advertising has quickly become one of the most cost-effective options for businesses of all sizes, from startups to big brands.
Companies can easily establish their presence in the market and attract audiences with digital signage displays. These displays provide a captivating and interactive experience that traditional media simply cannot match. For hotels, digital signage displays offer even more opportunities to engage with guests and visitors, promoting their facilities and events in a visually stunning and memorable way.
In conclusion, the incorporation of Hotel Digital Signage Displays advertising strategies can be a game-changer in creating brand awareness and customer engagement. It is a smart investment for businesses looking to maximize their advertising dollars and stay ahead in the industry.
The Reason Why Your Use Hotel Digital Signage Displays
1. First impressions matter the most.
We all know the importance of first impressions. Using digital signage displays helps you to achieve that good first impression as it changes the guests’ perception right from the start.
2. Give general information to your visitors
Having an informational screen directly at the entrance or the hotel lobby allows you to share general information with your visitors. You can display information such as the weather or restaurant opening times. This saves time for your receptionist as your visitors won’t need to ask for it anymore.
3. Reduce the expected wait time
Studies have shown that the expected waiting time affects guest satisfaction more than the actual waiting time. And that’s where digital signage displays step in. An active and frequently changing screen will keep your guests occupied until you can aid them.
4. The benefits of video
You want to draw your visitors’ attention to the screen where your logo, your brand, and your information are visible. The ideal way to do so is by using videos. Videos are far more engaging than stills as they bring more life to the picture.
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5. Promote hotel activities
A Digital Signage Displays is the best way to promote hotel activities. You can skillfully sell hotel amenities by making short videos that show what you offer on your information screen. A digital signage system isn’t solely a way to inform your visitors. When you use it correctly, your visitors are more likely to go and do one of these activities.
6. Inform & Interact
Digital Signage Displays is a great, interactive way to inform your guests about everything, from check-out times and hotel facilities to special offers and spa treatments. Furthermore, signage is not all about selling products. You can use it as an information screen in your reception and public areas or even in conference rooms. Therefore, using it effectively can bring more to your business than you can comprehend.
7. Increase sales & staff efficiency
Updating content on your digital signage has never been easier. Cloud-based digital signage systems nowadays offer hoteliers the opportunity to fully customize their content and update it in real-time from any location in the world. Therefore, your hotel staff does not need to be up-to-date on local attractions, that information can be controlled centrally and shown to guests via your lobby Digital Signage Displays.
Furthermore, content can be created and scheduled to appear at certain times, allowing your team to relax and focus on helping your company grow.
Conclusion
Hotel Digital Signage Displays is a fantastic option. All hotels want to ensure they provide the best possible customer experience, and digital screens are the perfect way to achieve this. Printed materials and real face-to-face human contact with the hotel concierge will always remain an essential part of any hotel experience. Still, digital signage offers a number of fantastic advantages to any hotel looking to improve its overall customer satisfaction rating.
Digital Signage Displays fill in the gaps where print and staff interaction can sometimes fall down and also offer some real positive additions to the overall customer and staff experience. Digital signage is a fantastic option for any forward-thinking hotel.
The five most significant benefits of digital signage for hotels are:
* Higher retention rate
* Increase in revenue
* Digital Connectivity
* Reduces operational cost
* Easy to deploy
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