- Post Publish: 2023-05-13
- Categories: Industry news
- Updated:
- Posts by Linda Liu
Digital display signage in Retail Business
Linda Liu
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In today’s cutthroat business landscape, standing out from the competition is crucial for retail store owners. Studies have shown that 76% of consumers are drawn to stores they’ve never visited before simply because of their signage. This is where digital display signage comes in – it’s a powerful tool that can help businesses capture the attention of potential customers and boost sales. By leveraging the benefits of digital signage, store owners can gain a competitive edge and attract more foot traffic to their establishments.
8 Important Benefits of Digital display signage in Retail Business
Many business owners find it challenging to adapt to marketing channels with scalable solutions. Fortunately, they can adapt to Digital display signages with ease. Once business owners launch digital signage in their brick-and-mortar stores, they can also take advantage of various benefits of Digital display signage and maximize their ROI.
Here are 8 reasons why Digital display signage is important.
1. Increased Brand Awareness
Digital display signages can serve as promotional media to drive traffic and boost brand awareness. For example, here are the following things you can consider to showing on your digital signage to raise brand awareness and credibility:
- Brand message, values, beliefs, and aspiration
- Promotional content with your brand colors
- Educate customers about your brand history
- Recent meaningful involvements
- Achievements and success stories
You can have digital signage running at the store entrance, the window displays, the waiting rooms, or throughout your store. This way, your existing and potential customers will be able to connect with your brand, and hence, raise their awareness of your brand.
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2. Retail-tainment
Retail digital signage entertains- it’s a source of fun for clients, making your retail environment interactive. Digital signage, unlike traditional printed signs, can display your content with animation and interactive elements. On top of that, with 4K ultra-HD or high graphic resolution capability, digital signage will catch the attention of passers-by and attract them to pay a visit to your store.
You can also have digital signage installed near the check-out areas to promote your high-margin products, increase customer engagement, and reduce their perceived waiting time while they wait in line.
Moreover, Digital display signage entertains the customer shopping experience.
3. Maximize ROI With the Right Timing
Digital signage delivers dynamic content at the right place at the right time. We all that time is money, and opportunity is hard to come by. With the right digital signage software, you can make any content update to your digital signs anytime. The changes you made will happen within a few minutes.
This way, you will cut down the cost and time required when replacing a static printing sign. You can create new marketing campaigns based on real-time data and have the campaigns up and running within no time. By doing this, you can capture all the opportunities and maximize your ROI by promoting the right product at the right time.
4. Boosts Sales With Upsell and Cross-Sell
Points of sales digital displays in your shop offer incredible touch-points for upselling and cross-selling products. The displayed content can promote your best-selling items or seasonal products to motivate shoppers to make purchases. This impulse purchasing behavior will help you raise overall sales.
5. Guide Customers to Where You Want Them to Be
By adding wayfinding elements to your digital signage, you can guide your customers to where you want them to be. You can direct them to any special in-store promotions, events, or different departments. This way, your customers can take advantage of your special offerings without asking for help from the staff.
6. Combine Physical and Online Store Experience
Digital signage can help you integrate online and physical stores. Moreover, it incorporates the information to show online activities, enabling clients to systemize the products and respond to your store peaks. You could also pull in the latest posts from social media and include them on digital signage, making the store more parallel and likable to clients.
7. Efficient Internal Communications
You can foster better internal communications with dynamic digital signage systems. By displaying up-to-date information through digital signage, you can keep your employees in the loop and help them make informed decisions based on accurate information. You can also link your digital signage to an emergency alert system, so you can notify everyone when a situation arises.
8. Vendor Advertisement Space
You can generate revenue by converting the flat-screen advertising display into a business platform. Whether it’s a video wall or LCD advertising screen, you can then sell the space to other vendors such as convenience stores, grocers, and car dealerships. That allows more vendors to partner with you to gain exposure to potential customers and increase sales.
Conclusion
Digital display signage is a powerful tool for businesses looking to boost their growth and engage with customers. By utilizing this technology, businesses can unlock their full potential and achieve new heights of success. With the ability to improve sales and enhance customer experiences, digital signage is a must-have for any business looking to stay ahead of the competition. So if you’re still unsure about the importance of digital signage, consider the many benefits it can offer your business.
Digital signage, sometimes called electronic signage, refers to display technologies like LED walls (or video walls), projection, and LCD advertising screen to vividly display webpages, videos, directions, restaurant menus, marketing messages, or digital images.
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