Revolutionize digital menu boards for drive thru

Revolutionize digital menu boards for drive thru

Quick-service restaurants (QSRs) have witnessed an unprecedented surge in demand for drive-thru services over the past few years, increasing the need for innovative solutions, practical infrastructure, and optimized signage. The drive-thru has been a staple of QSRs for decades, and that will not change soon. While the general construction of these efficient establishments will likely remain recognizable, several trends relating to elements like digital menu boards for drive thru and best practices will surely influence future drive-thrus.

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Implementing digital menu boards for drive thru

Digital drive-thru menu boards are a key feature of the modern drive-thru, though many QSRs still utilize alternative models. Digital menus offer enhanced flexibility and adaptability that cannot be achieved with illuminated menu boards.

While an LED menu board might serve its purpose and inform drive-thru customers of the options available, a digital menu board for your drive-thru provides QSRs with the ability to adapt on the fly, changing their offerings as needed and even pushing additional advertisements to customers waiting to order.

Digital menu boards are also being used to accommodate mobile ordering and drive-thru pick-up options, making them a productive element of the modern (and future) drive-thru system.

Many QSR drive-thrus have chosen to use a combination of digital menu boards and printed menus, granting them flexibility and clarity to adapt to the changing demands of their customers.

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Benefits of digital menu boards for drive thru

Cost-Effective

Investing in digital menu boards for drive thru means you will never have to get new or custom menus printed. To maximize your ROI potential, choosing easy-to-use software and trusted hardware can make your digital menu board effective, engaging, and profitable.

Day and Night Viewing

Designed to withstand weather and the tests of time, digital menu boards for drive thru are built to last, and their visibility is a top priority for developers and manufacturers.

Digital menus are designed to offer easy day or night viewing, making them an attractive choice for any QSR in operation, rain or shine.

Revolutionize digital menu boards for drive thru

Engaging

A hallmark of modern technology, digital drive-thru menu boards offer the unique opportunity to display videos, gifs, and other animations, making them more engaging and attention-grabbing than traditional options.

Capitalizing on the convenient placement of drive-thru menus to promote special sales, limited-time offers, or new products can lead to an increase in sales and revenue, making digital menus a worthwhile investment.

Easy to Update

Printed menus are effective at presenting information that rarely changes, but digital menus allow QSRs to make easy updates and changes as needed without any extra costs or resources.

With digital menu boards for drive thru, you can quickly and easily make changes to your displays, including:

  • Price differences
  • Item availability
  • Promotion shifts
  • Error corrections
Revolutionize digital menu boards for drive thru

Safe and Convenient

By prioritizing high visibility and clarity, digital menu boards in your drive-thru lane ensure that customers can see where they are going and can more easily access the products you offer.

Digital drive-thru menus make it easier for customers to navigate your drive-thru and decide on their order before they even reach the speaker.

Customizable

Regardless of the scale of your restaurant, the scope of your menu, the size of your drive-thru, and the specific needs you have, digital menu boards for drive thru can serve you well by offering customizable, innovative technology to provide an exceptional customer experience.

Make Content Fascinating

Digital drive-thru menu boards offer unique opportunities to display videos, gifs, and other animations, making them more attractive and engaging than traditional options.

Utilizing the convenient placement of drive-thru menus to promote special sales, limited-time offers, or new products can increase sales and revenue, making digital menus a worthwhile investment.

Revolutionize digital menu boards for drive thru

What We Can Do With The Digital Drive-thru Menu Board?

1. Identify Customers With digital menu boards for drive thru

With digital menu boards, your QSRs can engage customers before they even interact with any staff. Customers will have the opportunity to identify themselves when ordering food, leading to increased usage of restaurant loyalty programs and a smoother overall interaction.

When it comes to mobile ordering, customers can also see digital check-in screens that allow them to more efficiently travel to the pickup window to pick up their order.

By increasing the chances of customers being identified through digital screens, QSR can make the drive-thru process more efficient and satisfying.

Revolutionize digital menu boards for drive thru

2. Enhance brand image with drive-thru menu board

With digital drive-thru menus, you can enhance your brand image, attract new customers, drive repeat customers, and deliver an engaging and exciting drive-thru experience.

Customers are more easily swayed by digital signs because they are inherently attractive and inviting. By leveraging this technology, you can promote what your brand has to offer colorfully and engagingly, demonstrating your brand’s commitment to modernity and customer experience.

3. Improve service speed with a digital menu board

Employing some digital drive-thru menus allows QSR to adapt to customer needs and requirements more effectively than other signage.

By increasing the efficiency of drive-thru operations and creating automated touchpoints through digital menus, customers will experience more streamlined service, resulting in shorter wait times, fresher food, and higher overall satisfaction.

Revolutionize digital menu boards for drive thru

4. Increase awareness of drive-thru menu options

Even if you have a limited menu, customers can be overwhelmed when they arrive at the ordering counter and need to make a decision. Digital drive-thru menus can help reduce customer stress by pre-selling, cross-selling, and up-selling before customers have to order.

Integrating digital menus into your drive-thru can be a productive and profitable practice. With easy-to-update, engaging digital signage, you have the opportunity to:

  • Highlight seasonal items
  • Promote high-priced options
  • Offer special offers and promotions
  • Expressing the Benefits of a Loyalty Program
  • Guide customers to make satisfactory choices
Revolutionize digital menu boards for drive thru

In conclusion, the future of digital menu boards for drive thru is exciting and full of potential. As restaurants continue to adapt to changing consumer preferences and embrace new technologies, we can expect to see even more innovations in this space. From mobile ordering and pickup to automation and a customer-centric approach, the drive-thru experience is set to become faster, more convenient, and more personalized than ever before.

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A digital menu boards for drive thru amplifies your menu, projecting it on a screen in a clear and organized way. This makes it easier to read and, as a result, easier for customers to order from, even when your venue is super busy.

Digital menu boards help control food costs and reduce waste by allowing you to easily highlight items close to expiration, remove items that are out of stock, and achieve a higher margin per transaction.