- Post Publish: 2023-03-29
- Categories: Industry news
- Updated:
- Posts by Linda Liu
What mistakes should avoid in digital signage content?
Linda Liu
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Digital signage is a powerful tool for communicating with employees, customers, and other stakeholders. However, creating effective messaging can be a challenge. To ensure optimal viewing and editing experiences, it’s important to avoid common mistakes that can cause confusion. With the right digital signage content, it can be a valuable asset for any corporate entity.
1. Poor Quality Images or Video
Catching digital signage viewers is the key to any successful digital deployment. Even a video with excellent messaging and execution can be ruined due to poor quality. Ideally, videos and images should be uploaded in 1080p or better. Lower resolutions will cause videos and images to look fuzzy, even on the best screens.
Videos that slow, cut off, or need to refresh can also ruin digital signage content. Set timing to the end of the video and make sure videos are saved correctly for dynamic digital content.
2. Outdated digital signage content
Content rarely needs to be updated for some users. This is common for digital signage content management who are displaying static content, like workplace safety rules, or company policies. Corporate digital signage users typically update content regularly throughout the year. It’s important that events, deadlines, and company information are kept up to date, otherwise digital messaging loses its effectiveness.
An easy way to generate fresh content is by dividing the workload. Multiple content managers can schedule and update different content on the same presentation.
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3. Too Much to Look at
Corporations need to communicate massive amounts of information quickly. It’s easy to overload PowerPoint slides, employee handbooks, and digital signage with too much content. If there are too many things to read or look at on one page, viewers are often overwhelmed and miss the message.
Summarize information into a quick, easy-to-read sentence or graphic. Viewers are more likely to take in information if they don’t have to read a paragraph.
The basics of good copy are a 4 part hierarchy.
* Headline
* Subheading
* Body copy
* Images with captions
4. Grammatical Mistakes
Grammar and spelling may seem insignificant, but they play an important role in conveying professionalism. It’s easy to make grammatical mistakes, but fortunately, it’s pretty easy to fix them within digital signage content management. Many digital signage software editors have built-in spell checks to help minimize mistakes.
5. Lack of Audience Consideration
It’s important to remember who will be viewing your digital signage content while creating presentations. Messaging will be a lot different depending on whether your audience consists of employees, potential customers, shareholders, or a combination of stakeholders. In addition, colors, imaging, and vocabulary are all factors to consider.
It’s also important to consider whether or not your digital signage is publicly accessible. If it is publically accessible, or if there is a concern that people will try to inappropriately alter content, it’s advisable to have some sort of way to lock down your device. Devices managed in the Google Admin Console can be placed in kiosk mode. Kiosk mode prevents devices from being tampered with and prevents web browser access for unauthorized users.
6. Is the digital signage content Interactive?
Just like today’s consumers favor videos and images over text, they equally crave interactive content over its static counterpart. This means that interactivity equals engagement. The more someone has the ability to interact with your screens through touch, social media, or mobile integrations, the more invested they will be with your brand or business. It’s a much more personal experience, and they will appreciate that, whether they’re actively aware of it or not.
7. Is the Content Unobtrusive?
The quickest thing that will turn people off from your digital signage—and your organization—is content that is overbearing and too in their faces. You will lose potential customers with that kind of digital signage. Pushing them into digital signage is the wrong strategy.
That’s not to say that there’s no place for calls to action, but they should be used thoughtfully and considerately, which will bring us to our next and final item. So, subtly draw them in with informative, entertaining, easy-to-understand, and eye-catching content in a natural, non-bossy way.
Effective Corporate digital signage content
Digital signage is at its most effective when assets are uploaded with the highest possible resolution, content is up to date, and the audience is taken into consideration while the content is being designed. Grammar and spelling are important too, especially for areas with public information kiosks.
Misspellings and grammatical errors make messaging look unprofessional and careless. If possible, adding automation to digital signage is ideal, because it drastically reduces the amount of time it takes to make updates. These recommendations will help you present professional, effective digital signage content without spending countless hours.
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