- Post Publish: 2023-09-19
- Categories: Industry news
- Updated:
- Posts by Mina Xiao
Creative Ways to Use Digital Signage Displays for Retail Success
Mina Xiao
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Based on your own experience, have you ever walked past a digital screen without taking a glance at it? Statistics show that retail stores with digital signage experience have an increase in purchases from 44% to 80%. This proves that adding retail digital signage to your store can generate a significant increase in your bottom line.
With that in mind, we’re digging into how digital signage can specifically benefit retail and how to easily see (and sell) the benefit of using digital screens in your store.
Ways To Use Digital Signage Displays For Retail
1. Digital poster board
Digital signage provides opportunities for retail establishments to increase customer engagement. Unlike traditional static signs, retail digital poster boards can display eye-catching content that better captures the attention of shoppers.
This can include product videos, promotional offers, social media feeds, and interactive displays that encourage shoppers to interact with the brand. When surveyed, 63% of shoppers said that digital signage catches their attention when visiting brick-and-mortar stores.
Since digital signs are relatively low cost, businesses can easily take advantage of the upside by adding in-store signage. By leveraging the power of digital signage, retailers can create an immersive and interactive shopping experience that sets them apart from their competitors.
2. Digital Window Display
During your retail launch, you may consider two different scenarios.
Since you are launching a retail store or a new product, your customers will spend more time checking out your store and new products. Because of this, it is recommended that you schedule the playlist on your digital content for at least two minutes. You can also extend your playlist or include other content to keep customers engaged. Take advantage of this extra viewing time and include information about your customer loyalty program, customer service policies, and exclusive promotions for the day.
Second, customers who are passing by during your new store launch may only take a quick glance at your Digital Window Display located near the windows or store entrance. Make sure the signs in those areas will capture their attention. Instead of a 30-second slide, add a short fully animated clip that is engaging. When you have captured efficiently their attention, they will be enticed to check out what’s happening inside your store.
3. Smart mirrors
A smart mirror is a two-way mirror with an electronic display hidden behind the glass. In the form of widgets, the display can present the user with a variety of data, including weather, time, date, product details, and news updates.
For example, some leading fashion brands — have equipped smart mirrors in their fitting rooms. Customers can engage with the mirror by changing the lighting and choosing different colors and sizes for their clothes. Additionally, the mirror provides additional advice on the clothing that the user is trying.
4. Self-checkout kiosks
Self-checkout kiosks allow customers to make purchases on their own without help from sales staff. Retailers like Walmart, Target, and CVS have widely embraced self-checkout kiosks because they allow customers to make purchases quickly and save a lot of time.
5. Digital menu boards
Digital displays are the most popular form of digital signage. Almost all restaurants and retail stores use them to advertise specials, provide taglines, and mission statements, or highlight menu items. Below you can see an example of digital displays in Starbucks. They are using digital menu boards to present their signature dishes and their menu.
Besides, retail stores also can employ customer-facing displays in the checkout process to show customers their bill information and product details. This will help increase customer experience and engagement with your brand.
6. Interactive touchscreen kiosks
These are effective interactive touchscreen kiosks to draw clients into a store and keep them interested. These screens are cutting-edge and use high-tech features (like Bluetooth, RFID, and infrared touch). For example, Nike — a leading sports shoe brand has employed interactive touchscreen kiosks in their retail stores to enhance customer experience.
Customers can interact with the brand and its sports-loving community at the point of sale with this touchscreen application.
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