Digital Signage in Hotels

Digital Signage in Hotels: Transforming the Hospitality Industry

The first impression a customer has on a hotel is important, and digital signage in hotel can be used to deepen that first impression and build a strong and lasting relationship with customers. Digital signage can be placed in various areas of the hotel, from reception, lobby, guest rooms, and cafeteria to concierge, and can play a huge role.

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For the tourism and hotel industry in the 21st century, meeting the information needs of guests will be a key measure for hotels to build their core competitiveness in the future. For example, it provides a WIFI network, office computers, Internet TV, etc., while the hotel’s multimedia information release system should provide passengers with a full range of information services, including local service information including maps, attractions, life, and entertainment facilities, such as real-time city tourism information and real-time traffic conditions, real-time foreign exchange prices and flight information, distribution overview of urban entertainment facilities, etc.

Advantages of using digital signage in hotel lobbies:

Increase guest engagement

Displaying creative content on hotel lobby digital signage displays will keep guests engaged instead of leaving them wandering around.

Enhance hotel ambiance

Installing digital signage in hotels increases the digital factor and improves the ambiance of the hotel. It will bring a modern touch to your hotel.

Digital Signage in Hotels

Effortless Assistance

Additionally, using hotel digital signage in the lobby area will help provide self-service to your guests so they don’t have to ask a receptionist for assistance.

How to Use digital signage in hotel

1. Lodging

Hospitality digital signage has gained popularity in the hotel industry. A survey revealed that hotels that use digital signage for promotions and advertising received a 20% increase in revenue. Moreover, 60% of hotel guests reported that digital signage plays a big part in enhancing their experience.

With hospitality digital signage, hotels can share information with their guests, promote the amenities and restaurants, reduce guests’ perceived wait time, and more. Hotels can launch digital signage at the hotel’s entrance, at the lobby, and near the elevators.

Digital Signage in Hotels

2. Food & Beverages

The food and beverage sector is the largest segment of the hospitality industry, with the restaurant industry being one of the largest components. There are many different types of restaurants, such as fine dining, casual dining, fast casual, fast food, and more.

Hospitality digital signage (digital menu boards specifically) has become the industry standard for restaurants. Digital menu boards provide restaurants with an easy and effective way to manage their menus remotely. Moreover, digital menu boards present restaurants’ menus and promotions in a captivating way to motivate customers to make unplanned purchases and speed up their ordering process.

3. Recreation & Entertainment

The recreation sector includes all businesses that provide entertainment services, such as sporting events, music concerts, theme parks, museums, theatres, and more. As people experience more stunning visuals, the recreation sector also adopts modern technology to bring their guest experience to the next level.

Digital Signage in Hotels

Hospitality digital signage offers recreation businesses an innovative and creative way to inform, engage, and advertise to their guests. Unlike traditional paper signage, digital signage presents images and videos vividly with captivating animation. Moreover, digital signage enhances queue management and significantly decreases perceived wait time by over 35%.

4. Travel & Tourism

Travel and tourism are probably the most significant sectors in the hospitality industry. Without travel and tourism, all other businesses may experience challenges thriving themselves Tourism motivates people to travel locally and globally so they can spend money on all other sectors involved in the hospitality industry.

The travel and tourism sector includes transport services, travel agencies, tour operators, cruises, and more. Businesses in this sector use hospitality digital signage similar to the other sectors. For example, travel agencies use digital signage near the storefront to promote travel packages and seasonal deals. Airports use digital signage to inform travelers with up-to-date information and promote local businesses. Cruises use digital signage to guide guests, promote amenities, and more.

Digital Signage in Hotels

5. Wayfinding

It’s always difficult for your guests to find their way to where they want to go when checking into your hotel. You can enhance your hotel services by using interactive wayfinding kiosks. With interactive wayfinding kiosks, your guests can easily navigate their destination and find the right direction without having to repeatedly ask the reception or other staff.

6. Real-time updates of life service information

The first thing people care about most when traveling is the daily weather. Star-rated hotel digital signages allow users to understand weather information and surrounding services in real time anywhere. Digital signage in hotel will automatically update all kinds of life information in real-time with the help of network interconnection.

Many times, you may organize events or celebrate special occasions at your hotel. Instead of using a microphone to announce or send staff to each room to inform your guests about the event, you can simply run this message on your hotel digital signage display and Invite your guests to the party.

Digital Signage in Hotels

7. Social Media Wall

Since half of the world’s population is now on social media networks, it is very effective and beneficial for your hotel to display user-generated content on social media networks including hashtags, tweets, reviews and ratings, social tags, etc. on the hotel’s digital signage display. This will help increase customer trust and let them know what your regular customers have to say about your hotel and its services.

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In peak periods, digital signage becomes another arm of staff members ready to fill guests in on everything they need to know. Real-time welcome information displayed on the screen could include check-in waiting times, restaurant opening hours, local travel updates, and even upgrades or offers available.
The main purpose of hotel digital signages is to communicate, to convey information designed to assist the receiver with decision-making based on the information provided. Alternatively, promotional signage may be designed to persuade receivers of the merits of a given product or service.