8 characteristics of digital signage players popular in the market
8 characteristics of digital signage players popular in the market - Table of contents:
With the increasing development of commerce and consumption, the demand for digital signage is also increasing.
With its networked, digital, and information-based multimedia digital signage, it has become a highlight in the advertising media market.
Furthermore, from the perspective of the application fields and functional uses of digital signage players, it has gradually integrated into all aspects of people’s life and works.
The following are six major characteristics of why digital signage players is popular in the market.
1. Multi-media of digital signage
Digital signage can spread a variety of media information. Information such as sound, text, and images makes ignorant and boring advertisements more vivid and humane. And can give full play to the creativity and initiative of the store.
2. The time domain of digital signage
The ultimate goal of digital signage is to occupy the advertising market share, and digital signage can transcend the constraints of time and space for advertising dissemination.
Merchants can broadcast advertisements in more time slots or play them 24 hours a day. However, most merchants will control the time period to broadcast advertisements to effectively spread and display the effectiveness of advertisements.
3. Technical aspects of digital signage
Digital signage players to help merchants’ sales must have certain technical support.
It can change traditional concepts and improve the needs of merchants and customers.
Composite talents such as digital signage operations, video editing, computer technology, and image processing can have a competitive advantage in the market.
4. Personalization of digital signage players
In the store, when the salesman sees the customer coming to the door, the customer feels the interference of strong sales promotion, while the promotion characteristics of digital signage are one-to-one, rational, non-compulsive, step-by-step, and it is a low-cost and Humanized promotion, and establish a long-term good relationship with consumers through the provision of information.
5. Advancement of digital signage
In the past, merchants used traditional advertising such as leaflets, newspapers, etc., but this was not only a waste of human and financial resources, but also environmentally friendly.
However, digital signage is environmentally friendly, energy-saving, provides multiple types of communication in multiple directions, and is easily accepted by the majority of groups.
6. Efficiency of digital signage
Digital signage can store information with a large capacity, and the quality and accuracy of the information it can transmit far exceeds other media, and it can update information or adjust it in time according to market demand, so it can meet customer needs in a timely and effective manner.
7. The economics of digital signage
Spreading advertisements through advertising machines can replace leaflets, newspapers, and TV advertisements.
On the one hand, it can reduce the cost of printing, mailing, and expensive TV advertisements. On the other hand, CF cards and SD cards can be rewritten repeatedly to reduce losses caused by repeated exchanges.
8. The ubiquity of digital signage players
Android digital signage player are widely used and can be used in large supermarkets, clubs, squares, hotels, government agencies, and homes.
The content of the advertisement is highly effective, the update speed is fast, and the content can be changed at any time.
Today, digital signage is more reliable and accessible than traditional advertising.
It is a relatively new technology that is developing rapidly. Emerging technologies and an increasing number of interactive displays and Wayfinding systems are making digital signage players more and more effective.