government digital signage

11 Creative Uses for Government Digital Signage

Government digital signage is a powerful tool used to effectively communicate with staff and the public, in both indoor and outdoor settings.

By strategically positioning these digital signs, governments can keep their employees and citizens up-to-date on the latest news, directives, and other important messages. Additionally, government digital signage can be used to display mission-critical visuals and data for utility operators and first responders.

The following are 11 ways that institutions at all levels can use government digital signage:

1. Command centers

Large video walls give everyone from military and police to public utility operators a full view of critical operations.

In control rooms, a seamless direct-view LED display provides a wall-filling canvas that relays everything from traffic and surveillance footage to real-time, graphics-driven data from the operating systems that keep streetlights on and drinking water clean and safe.

2. Crowd control

Waiting for government-issued IDs, licenses and permits may be a familiar and necessary chore, but it can be managed and streamlined by flat-panel displays coupled with technologies like queue management.

Interactive kiosk display can facilitate appointment check-ins and issue waiting list numbers, while displays in waiting rooms can announce who’s being served and where they should go.

Queue management status displays are also especially “sticky”, meaning people look at them repeatedly. These displays present a great opportunity to communicate additional information or public messaging, raising awareness of other available options such as online services.

government digital signage

3. On the dockets

Digital signage in busy courthouse corridors or waiting areas – tied into secure court management systems – relays key details like case numbers and court appearance times without compromising sensitive information.

Going digital takes the burden off judicial operations and building staff, making it easier to keep pace with the rapid changes that are common in court processes.

4. Finding the way

Busy federal, state and municipal complexes tend to have many offices, many floors and, in larger centers, many buildings. First-time and infrequent visitors can be guided to the appropriate offices – even given specific directions – through interactive wayfinding displays placed at entrances and decision points.

This information can also be delivered outside on super-bright, sunlight-ready screens.

government digital signage

5. Common areas

Displays in lobbies and other common areas provide scheduled and easily updated information for visitors.

Dynamic, real-time updates can increase adherence to safety measures, such as social distancing guidelines, by keeping foot traffic moving at a consistent pace.

As visitors use these displays to find relevant information, staff don’t have to stop what they’re doing to answer the same questions.

6. Language options

People who need government services or information aren’t necessarily fluent in any of their government’s official languages.

Government service providers can overcome language barriers by using interactive displays that answer frequently asked questions in multiple languages – the dialects tuned to local demographics.

7. First responders

Digital dashboards heighten situational awareness and improve response and decision-making capabilities for firefighters, police and emergency medical services (EMS) staff.

At these agencies’ offices and facilities, digital signage alerts personnel of everything from mission-critical incident information to colleagues’ personal milestones.

government digital signage

8. People movers

Displays at mass transit stations and hubs update schedules and guide riders.

Mass transport systems can use interactive displays such as kiosks in station lobbies to help riders plan trips and purchase tickets, as well as larger signage to inform them of service changes and disruptions – freeing up staff for other tasks.

At the track and stop level, sensors and data systems provide real-time arrival status on flat-panel and direct view LED displays.

9. Rapid alerts

Integrated with a content management system (CMS) and community alert platforms, on-screen content can be updated automatically and in real-time.

In the event of weather, health, or safety threat, these displays instantly alert everyone nearby and communicate instructions.

10. Building community

Displays across government facilities such as libraries and recreation centers can be used to raise awareness of community events and programs.

Highly visible displays with full-motion graphics and rich color reproduction capture people’s attention and generate interest far more effectively than paper-based bulletin boards.

11. Engaging staff

Can’t-miss displays can relay everything from announcements and job postings to policy changes, particularly useful for the many government jobs that aren’t office-based.

Compared to email and messaging apps, displays are even more ever-present, and therefore a more effective tool for reaching on-the-go government staff.

government digital signage

Effective, efficient messaging

Digital signage for government has become a cost-effective solution for government entities to communicate and share data with their staff and the public. By leveraging cloud-based information and management platforms, governments can access, analyze and distribute important information quickly and accurately through strategically placed digital signage displays. Such solutions enable government organisations to effectively inform and guide workers as well as the public.

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In all levels of government, strategically positioned, highly visible government digital signage can help keep staff and the general public they serve informed and properly advised.

Displays in lobbies and other common areas provide scheduled and easily updated information for visitors.

Dynamic, real-time updates can increase adherence to safety measures, such as social distancing guidelines, by keeping foot traffic moving at a consistent pace.

As visitors use these displays to find relevant information, staff don’t have to stop what they’re doing to answer the same questions.