- Post Publish: 2023-09-13
- Categories: Industry news
- Updated:
- Posts by Mina Xiao
Harnessing the Power of Campus Digital Signage for Enhanced Communication and Engagement
Mina Xiao
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In recent years, society has undergone profound transformations, leading to significant improvements in the quality of school teaching, particularly with regards to technological advancements.
In this context, schools have embraced the implementation of high-tech resources to encourage innovation and ensure that students remain engaged and interested in learning. One such example is the installation of campus digital signage. These campus digital signage not only promote campus culture but also offer a variety of other functions. Through advertising releases, information dissemination, e-commerce opportunities, and information inquiry services, campus digital signage displays have become an essential part of the educational ecosystem.
Consequently, the modernization of school teaching has paved the way for the advent of these innovative solutions, which have revolutionized the way information is delivered and consumed on campuses, offering new levels of engagement and interaction for students, teachers, and visitors alike.
A variety of displays — from simple digital posters to spectacular LED video walls — can be used to guide, inform, engage, and excite students, teachers, visitors, and supporters.
Here are some use cases for campus digital signage:
1. Outdoors and wayfinding
In a maze of buildings and hallways, campus digital signage displays can provide directions, deliver scheduled messaging, and send emergency alerts.
Super-bright, interactive outdoor kiosk are perfect for mapping and notifications, placed at key decision points like pedestrian gates, transit stations, and parking garages. Weather-protected units can provide interactive information listings and directions.
Indoor kiosks and other interactive touchscreen kiosks mimic smartphone apps and functionality, providing room directories and real-time notifications of lectures and events. Outside of classrooms or auditoriums, wayfinding signage tells people if they’re in the right place.
On all kinds of campus digital signage, a content management system (CMS) can be linked to an emergency notification system or security office, enabling automatic (or rapid) public safety alerts. Storm warnings, for example, can be pushed to all screens on campus in seconds, or fire information can be updated on screens in the affected building and those in the vicinity.
2. Digital menu boards
For the cafes on campus, a digital menu board could help you sell more products. Digital menu boards can be updated instantly to show specials, menu changes, and even allergen information. You can schedule content to show breakfast, lunch, and dinner menus, and even integrate a social media feed to see what your students are eating.
The same screens can be used to upsell complementary items, and managers can easily remove sold-out items.
3. Common areas
In student union centers and other common areas, digital posters are useful for general communications, as well as for promoting special events and services — functioning like a modern-day bulletin board.
Some campuses are adding large LED video walls as permanent, multipurpose media displays. Throughout the day, these video walls can be scheduled to run live news or sports programming — allowing people on campus to watch the football team’s away game on a 25-foot-wide screen in Full HD. They can also be used as the backdrop for lectures, guest speakers, or concerts. To highlight on-campus events, some colleges are using their video walls to run moderated social media posts and promotional images.
4. Classrooms and administrative spaces
Every kind of digital signage — from interactive displays to narrow-bezel LCD video walls and interactive whiteboards — can provide lecture halls and classrooms with large visual canvases for teaching and collaborative learning. Staff and students alike gain the ability to project all types of content, in crystal-clear resolution for easier viewing.
To coordinate room bookings, entire campuses are investing in meeting room management systems that integrate with calendar apps. The screens placed in lobbies, reception areas, and at the entrance to lecture halls or meeting spaces share the building’s current schedule, room by room, at specific times.
5. Departmental social media feeds
Love it or loathe it, you can’t escape social media. You can aggregate all of your social channels, including user-generated content (i.e. posts from students), and display this across your digital signage playlists. This content then updates itself in real time, and you can schedule it to show at specific times.
Consider using a school social media account to run student competitions, provide exciting updates on school events, or simply post faculty news. With moderation, you can choose to only show certain accounts, images, or content featuring specific hashtags. You can also disallow content containing certain phrases or images from showing.
Conclusion
Campus digital signage display is the most effective way to communicate with staff and students across the campus. Whether you want to display upcoming events, important information, or lunch specials, digital signage gives you an easy platform to get your message across while reaching a large audience.
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