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- Post Publish: 2023-03-04
- Categories: Industry news
- Updated:
- Posts by Linda Liu
8 Benefits of using Outdoor Digital Signs for your business.
Linda Liu
8 Benefits of using Outdoor Digital Signs for your business. - Table of contents:
As technology continues to advance, outdoor digital signs are becoming an increasingly popular marketing tool across various industries. With Americans spending more than 10 hours a day looking at digital screens, businesses are leveraging this trend to better connect with their target audience.
Outdoor digital signs allow companies to display important information in real-time using a format that is familiar to consumers. Whether it’s for advertising products, promoting events, or displaying important messages, outdoor digital signs is the effective way to catch people’s attention and make a lasting impression!
For those who are still relying on static signs, it may be time to reconsider traditional tactics and upgrade to more dynamic signage tools.
Here are just a few of the benefits of using outdoor digital signs:
1. Better visual appeal
Outdoor digital signs provide a crisp, clean, and bright look. Unlike static signs that will fade and decay over time from exposure to the sun and other weather conditions, digital displays are well-protected and won’t experience the same wear and tear.
Digital signs will also add a level of sophistication to any space. This lets customers know that a business is progressive and current with emerging trends.
2. Make technology feel human-centric
Some may make the argument that incorporating more technology into our lives creates a less personal and more sterile environment where there is little one-on-one interaction.
While this may be true in some cases, outdoor digital signs can actually be used to enhance interactions and allow businesses to shift to a more human-centered approach.
3. Show real-time and responsive content
Unlike static signs, outdoor digital signage can provide content that is timely, relevant, and aimed at a target audience for a truly engaging experience.
This level of interaction is important because engaging with consumers goes beyond simply providing excellent service; it involves creating a well-orchestrated experience that taps into customer emotions. This type of all-encompassing engagement is what leads to repeat business.
4. Provide a “Wow” factor
When it comes to creating an eye-catching display that will impress customers and help create that engaging experience that is essential to growth, static signs simply don’t compare. Outdoor digital signage is sleek, and modern and will make any business appear more polished and professional.
A lot can ride on making a strong first impression and the mere presence of outdoor digital signs send a clear message and provide the perfect way to instantly win over new visitors.
5. Complement existing spaces
Outdoor digital signage provides a unique opportunity for designers. While static signs can also be customized, commercial digital signage can be creatively incorporated into existing architecture for a seamless look that naturally blends different design elements.
The sign can simultaneously be unobtrusive while also attracting the attention of passersby and potential customers.
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6. Advertise daily promotions
Imagine being able to instantly update advertising displays to push products that may be piling up in the store. Businesses can run daily specials based on items they want to clear out. They can also create advertisements that will upsell specific items based on customer behavior.
Outdoor digital signage provides the perfect companion to data-driven businesses so that they can immediately execute actions that will drive sales.
7. Instantly Update Information
Investing in static signs means that the content will eventually become dated. Businesses will then have to create another campaign, commission the sign to be made and repeat the process all over again in just a short time. Outdoor digital signage can easily and instantly update so that important and timely information is always being displayed.
This is especially useful when advertising sales and specials that are only available for a limited time. All it takes is a few minutes at the computer.
Fast food restaurants, pharmacies, and any other business that utilizes a drive-thru to provide services can use outdoor digital signs to provide updates on wait times and alert customers when they are next in line. This can reduce any confusion and help businesses deal with impatient customers.
8. Maximize Visibility and Make the Best of Outdoor Digital Signs
Traditional, static signs can be difficult to see and read throughout the day as the sun shifts. If the light is hitting the sign head-on, the entire image can be obscured, rendering it useless.
In contrast, outdoor digital signs will automatically increase or decrease brightness according to the light. Sensors will actively detect any shifts so that the sign is always visible and legible. Also, outdoor digital signs can be especially eye-catching at night when there is more lighting contrast.
A variety of mounting options can help optimize visibility. Digital signs can be placed on storefronts, near entrances or windows, on the outside of buildings, in courtyards, alongside drive-thrus, or even on free-standing pedestals.
With the right design, there are virtually no limitations to where and how you can place outdoor digital signs. They always attract attention.
Outdoor digital signs have proven to be a game-changer for businesses looking to stay ahead of the curve in today’s age of technology. The dynamic nature of digital signage sets it apart from static signs, offering an engaging and interactive experience for customers.
Its versatile capabilities enable businesses to showcase promotions, announcements, advertisements and even social media feeds while keeping up with customer needs.
In a highly competitive business landscape, maintaining relevant visual communication through outdoor digital signs is essential for growth and success.
As comes with the nature of outdoor and public environments, there are additional security concerns for outdoor digital signs compared to indoor digital signage. Outdoor displays will have built-in security precautions and safeguards to protect them against hackers. This prevents company data from being stolen and displays from showing unwanted, potentially offensive content.
Outdoor digital signs have IP-rated enclosures (minimum IP65) to keep the display sealed away from dust and the effects of rain, snow, and humidity.
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