Point of Purchase Digital Displays: Definition and Benefits of POP Digital Displays
POP digital displays, also known as point of purchase digital displays, can be an innovative way to reach out to your customers. Many businesses tend to overlook the immense potential of this marketing tool, which can prove to be incredibly powerful in generating revenue and building deeper customer engagement. Amidst the fierce competition among businesses, adopting innovative strategies like POP digital displays can give you a much-needed edge over others. These displays usually feature alongside the products that are intended to be promoted, which translates to an increased level of visibility and customer attention. Hence, being aware of how to create appealing POP displays and utilizing their benefits in high-traffic areas of your store can greatly enhance the profitability of your business. So, don’t miss out on the opportunity to leverage POP digital displays for your brand!
What is POP Digital Displays (Point of Purchase Digital Displays)?
POP Digital Displays (Point of Purchase Digital Displays) is a type of Electronic advertising screens that provides information to customers at the point of purchase. This can include advertising, product information, promotions, and other content.
Point-of-purchase digital signage can be used in a variety of retail settings, from small stores to large shopping malls. The displays are typically located near the checkout area, where customers can easily see them.
In some cases, point-of-purchase digital signage is also used in non-retail environments, such as hotels and office buildings.
While the content of the displays may vary depending on the location, all point-of-purchase digital signage shares one common goal: to provide relevant information to customers when they are most likely to make a purchase.
What Are the Main Benefits of POP Digital Displays (Point of Purchase Digital Displays)?
1. Increased Sales
POP Digital Displays (Point of Purchase Digital Displays) can play a significant role in increasing sales.
By showing customers information about products and specials at the point of purchase, businesses can increase the likelihood that customers will buy more, increasing the average order value.
Point-of-purchase digital signage can also be used to upsell customers on related products and create a sense of urgency, encouraging customers to make a purchase before an item goes out of stock.
2. Enhanced Customer Engagement
POP Digital Displays (Point of Purchase Digital Displays) helps to create a more personalized and interactive shopping experience for customers, especially if you leverage dynamic digital signage.
Be it a simple arcade game to reduce perceived wait time or a weather widget, POP displays are engaging enough to win the attention of your customers and drive your message across
3. Increased Brand Visibility
Unlike static signs, dynamic POS signage can be updated quickly and easily, allowing businesses to promote new products or special offers in real-time.
In addition, businesses can use point-of-purchase digital signage to provide interactive experiences that engage consumers and create a deeper connection with the brand.
By harnessing the power of digital technology, businesses can create an invaluable marketing tool that can help build brand equity.
4. Customer Convenience
In addition to drawing attention, displays can also securely hold your product. This not only helps keep the product organized but also makes it easy for consumers to find and access.
5. Elevated Brand Perception
Displays provide the opportunity to create a mindset that consumers associate with your product and share a message that will resonate with them. High-quality custom displays leave consumers with the lasting impression that your brand stands for a high-quality product.
6. Educate buyers
With point-of-purchase displays, retailers can better educate shoppers on the distinct qualities of a particular product or brand. POP digital displays allow stores to provide more in-depth information about a product or brand compared to the product packaging, which may lead to a more in-depth customer experience that can boost sales.
7. Reduce marketing costs
Stores can also reduce marketing costs with an effective point-of-purchase marketing strategy. By placing cost-effective paper and digital product displays around the area customers will encounter offers, and stores can target shoppers directly with product advertisements. Some POP digital displays can adapt messages from a brand’s more expensive ad campaigns to better persuade shoppers.
8. Improve retail merchandising
Brands can also use POP displays to improve how retailers advertise their products. Brands can provide point-of-purchase displays along with their products with instructions on how retailers should use them in the store for maximum visibility which can save the retailer time, effort, and space.