Power of Stadium Digital Signage

Enhancing the Fans’ Experience: The Power of Stadium Digital Signage

When fans head to the stadium, there are some things they take for granted. They want to order food, find the way to their seat, and keep up-to-date with the score. But there’s just one thing that can help do all of this and more. That’s stadium digital signage.

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Digital signage for events is fundamental to the fan experience during sports events. And it’s not just the audience that benefits. As a stadium manager, sports team, or concession, digital displays can unlock opportunities for added revenue, deeper performance insights, and new sales.

What is stadium digital signage?

Stadium digital signage refers to all of the different types of signs and displays that you’ll find in and around a stadium. Sometimes these are digital, and sometimes, they’re still plastic displays or notes scrawled on paper.

Whatever sort of displays you’re using, different types of signage will typically include:

  • Advertising displays and billboards, whether inside or outside the stadium.
  • Digital Menu boards, for any food or refreshment that’s available. Often these will be specific to whichever food concessions are present in the stadium.
  • Wayfinding and security digital signage, to help audiences reach their seats, find the restrooms, and stay safe.
  • Scoreboards, so that fans can keep up with the game–the very reason why they’re here at all.
  • Monitors for team analysis. While these won’t be seen by the public, they can be used by sports managers to improve the team. More on this below.
Power of Stadium Digital Signage

Right now, in most sports arenas and event venues, all of these types of signs are managed separately. Some, such as wayfinding signs, won’t have been updated or even thought about for years. Meanwhile, others won’t be designed with the audience’s experience in mind.

But there’s a better way to run stadium signage–a way that can delight your fans, drive sales, and build wider publicity for your events. With stadium digital signage, you can create and centrally manage displays that are dynamic, visually appealing, and great for your bottom line.

How To Use Stadium Digital Signage To Engage And Delight Fans

When fans go to the stadium, of course, it’s not your signs they’re there to see. Yet your stadium signage, in all its forms, can be the difference between an average fan experience and a great one.

With digital signage, you can do so much more, to improve the audience experience even further. Here are just some of the things they help you achieve:

1. Show game highlights or other media

Sports games take breaks. While that gives the athletes time to rest, it doesn’t have to be a break from the entertainment.

On your digital displays, you can engage audiences with high-quality media when the teams are off the court. These can be game highlights, behind-the-scenes stories of the club, or something completely different.

Power of Stadium Digital Signage

With digital signage technology, they didn’t need to create new media to display it on-screen. All they had to do to delight their fans was stream videos directly from their YouTube channel.

2. Add value with local advertising

The experiences your fans have at the stadium will stay with them long after they’ve gone home. 85% of event audiences are influenced to change their purchasing behavior after satisfying events.

That’s why stadium advertising is so powerful–and so lucrative for stadiums. Digital signage offers new ways to take advantage of its potential. With digital displays, you can tempt customers into food and drink purchases in concessions or offer special deals in local outlets for when the game’s over.

3. Engage more deeply with fans and audiences

Digital stadium signage offers new opportunities to engage with your fans and spread the word about your events at the same time.

Power of Stadium Digital Signage

By showing your social media handles on your digital signages, you’ll encourage online engagement, promote loyalty, and drive online conversations about your audience’s experience.

You can further encourage engagement by displaying a social media wall with real-time updates, so the whole stadium can be in on the conversation.

4. Make stadium wayfinding easier

One of the main concerns of stadium audiences is that the venue can be easily accessed and navigated. Wayfinding digital signage is one of the key ways to make that a reality.

In-stadium displays should guide fans to their seats, restrooms, or catering options. But they also want to be able to leave the stadium without hassle.

Digital signage makes that easy. For example, you can provide wayfinding digital displays that host live information on transit schedules or that offer directions to local amenities. It will help fans feel more comfortable, satisfied, and secure.

Power of Stadium Digital Signage

5. Reassure crowds with social distancing guidance

In the wake of the pandemic, health concerns are still at the top of many people’s minds. That’s particularly true in places such as stadiums where there are many different people all sharing the same space.

Reassure crowds and show that you care by displaying hygiene information across your digital displays.

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Stadium digital signage, are popular solution for sports, festivals, conventions, concerts, and other types of big celebrations and spectator events. They include branded graphics, directional boards, and sponsorship ads.

Stadium digital signs complete the experience of watching a sports game or live concert –but that’s not all they can do. Venue organizers can maximize their use to facilitate other activities and logistical needs in stadiums.