QSR invest in Outdoor drive thru menu boards
Discover the benefits of Outdoor drive thru menu boards for Quick Service Restaurants (QSRs) and why they are worth the investment.

Why should a QSR invest in Outdoor drive thru menu boards

The drive-thru lane has become the ultimate feature of the Quick Service Restaurant (QSR) landscape. Its convenience and speed make it the go-to choice for many time-pressed consumers. Outdoor drive thru menu boards are revolutionizing this experience by offering QSRs a wealth of benefits.

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Key Features Of Outdoor drive thru menu boards

Outdoor-ready: These displays are built to withstand harsh weather conditions like rain, snow, extreme heat, and direct sunlight. They’re designed to remain visible and functional in all kinds of outdoor environments.

Brightness: Drive-thru digital menu boards have exceptionally high brightness levels to ensure readability even in direct sunlight.

Durability: They are constructed from robust materials and often have protective enclosures to withstand the rigors of being outdoors and close to cars.

QSR invest in Outdoor drive thru menu boards

Modular Design: Many drive-thru systems are modular, allowing you to display multiple screens side-by-side to showcase a full menu, promotions, and order confirmation.

Advantages of Outdoor drive thru menu boards

1. Enhanced Customer Experience

Dynamic Menu Updates: Digital menu boards allow for real-time adjustments to pricing, accommodate fluctuations in ingredient availability, and seamlessly introduce new or time-limited menu items. This ensures that customers always have access to the most accurate and relevant information, minimizing potential frustration and delays.

Personalized Recommendations: By integrating with customer data (purchase history, location, etc.) and using smart algorithms, digital menus can suggest complementary add-ons, popular items, or combo upgrades.

QSR invest in Outdoor drive thru menu boards

Order Accuracy: High-resolution visuals of menu items, coupled with clear order confirmation screens, drastically reduce error rates compared to rushed verbal exchanges. As a result, there is less ingredient waste from remakes.

2. Increased Efficiency

Faster Ordering Process: Digital boards provide intuitive interfaces, often with image-based selections and streamlined navigation. This cuts down ordering time and is particularly useful for customers with larger or more complex orders.

Reduced Wait Times: The increased order accuracy facilitated by digital boards translates into a more efficient kitchen workflow. Fewer mistakes lead to less backtracking and wasted preparation time, resulting in faster service for customers.

QSR invest in Outdoor drive thru menu boards

Improved Throughput: The combined effect of faster order intake and streamlined preparation allows QSRs to handle a higher volume of customers within a given timeframe. This increased capacity is particularly valuable during peak demand periods, maximizing potential revenue.

3. Upselling Opportunities

Promotions and Special Offers: Digital boards become dynamic advertising spaces for limited-time offers, seasonal items, or high-margin bundles. The ease with which these displays are updated encourages QSRs to experiment with targeted sales strategies.

Suggestive Selling Techniques: By visually placing complementary items strategically (e.g., highlighting a matching dessert with a meal), digital menus subtly nudge customers towards additional purchases. This non-intrusive suggestive selling increases impulse purchases and average order value.

QSR invest in Outdoor drive thru menu boards

Customization Options: The ability to display a wide range of customizations lets customers personalize their orders with confidence. This encourages the exploration of upgrades and add-ons without the time pressure of verbal ordering, which can lead to increased spending.

4. Improved Brand Image

Modern and Innovative Appearance: Digital drive-thru displays signal a QSR that prioritizes cutting-edge technology and customer experience, which may resonate strongly with tech-oriented consumers and attract those valuing efficiency and streamlined processes.

Consistent Brand Messaging: Digital platforms provide centralized control over visual content, ensuring all locations present the correct messaging, branding, and promotional material.

QSR invest in Outdoor drive thru menu boards

Differentiation from Competitors: QSRs that use digital drive-thru menus immediately create a point of distinction from competitors relying on outdated static signage. They’re able to convey an image of superior customer service and position the brand as a leader in innovation.

Factors That Work In Favor Of Outdoor drive thru menu boards

Convenience: With the fast-paced life that we lead, it’s obvious that by the end of the day, all we want is some good food and quality time with family. If you are planning to order food from a restaurant, it is much easier for you to pick it up on your way. However, the very part where you park your car, go to the restaurant, place an order, wait, and grab all of it sounds tiring.

With Outdoor drive thru menu boards, all you need to do is place your order, sit in the car, and wait for it to get ready.

QSR invest in Outdoor drive thru menu boards

Speed: The Drive-thru offers speed-paced ordering making customers order on their feet instead of spending too much time thinking about what to order. Besides, whoever goes for a drive-thru order is either desperately hungry or wants to get served quickly. With drive-thru, the speed is speeding up leading to a better turnaround of orders and customer satisfaction.

Safety: Desperate times require desperate(and safe) measures. With Outdoor drive thru menu boards, customers are saved from coming into contact with the dining premises since they are seated in their cars. Restaurants can opt to go for payments through online modes or QR code scans instead of cash collection which was until now a mode of payment for drive-thru.

QSR invest in Outdoor drive thru menu boards


The drive-thru has unquestionably transformed the QSR landscape, and digital menu boards are taking the experience to new heights. If you’re a QSR owner looking to stay ahead in a fast-paced market, investing in a Outdoor drive thru menu boards is a decision that could drive substantial growth for your business.

Unmarked pictures come from Internet, and source: lookdigitalsignage.com

Firstly, these displays enhance visibility and attract attention, especially in high-traffic areas, leading to increased customer awareness and impulse purchases. Secondly, Outdoor drive thru menu boards enable restaurants to daypart the content, and promote based on weather conditions, or popular menu items, allowing for targeted personalized messaging to drive sales.

Unlike static menu boards, digital menu boards cut down on time and money spent making menu changes. Along with reducing the cost of printing static menu board materials and the labor to put them up, digital menu boards can help lower food costs as well.