Real Estate Digital Signage to Attract Sellers

How to Use Real Estate Digital Signage to Attract Sellers | Ultimate Guide

As any estate agent knows, the real estate market is incredibly competitive. To stay ahead of competitors, agencies need to keep their marketing fresh and cutting-edge. One of the best ways to keep your real estate marketing ahead of the curve is real estate digital signage.

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With digital signage solutions, you can promote your listings and social media feeds, keep audiences engaged, and showcase constantly evolving digital content.

What is Real Estate Digital Signage?

Real estate digital signage refers to any electronic screens displaying any kind of messaging or marketing.

We’re talking digital messaging that’s fully customizable with the ability to display real-time data and make changes wherever you are. You can schedule content in advance and create playlists, video walls, newsreels, and more.

Real Estate Digital Signage to Attract Sellers

This could include property listings–tailored to different audiences and times of day- agent contact information, marketing materials, open house times… and any video, image, data, and multimedia content you can think of.

Benefits of Real Estate Digital Signage?

There are so many benefits to real estate digital signage, especially when compared to traditional static signage and posters.

Just some advantages include:

  • Improved real estate listing visibility. With content displayed on digital display (as opposed to printed boards or flyers), messages are easier to read and catch people’s attention. This helps increase brand awareness, build engagement, and generate sales leads.
  • Enhanced communication. Communicate with potential buyers and sellers more effectively. Update content at the click of a mouse, with real-time changes for sold properties, new photography, upcoming events, and virtual tours. You can also create social media walls with customer reviews, or display useful information like weather updates and news headlines your audiences might appreciate.
Real Estate Digital Signage to Attract Sellers
  • Reduced costs. Are you creating print adverts for every property and replacing them each time prices or business priorities change? If so, this isn’t just bad for the environment but comes with extra costs in terms of time and money. With digital signage technology, though, these concerns are a thing of the past.
  • Advance scheduling. With digital signage, you can pre-program your content for different locations and times of day. If your branch is next to high-traffic areas like a commuter train station (for instance), then quick-fire advertising of city-center flats could be a good option at rush hour. For a suburb branch at school pick-up time… what about family homes and longer dwell times?
  • Easy updates. If you work in the real estate industry, we don’t have to tell you how fast things change. Unlike classic printed signage, digital signage lets you update content in real-time, without waiting for printers’ deadlines or design teams. Quite simply, the power’s back in your hands.
Real Estate Digital Signage to Attract Sellers

Potential Uses of Real Estate Digital Signage

Outdoor digital signages: Attention-grabbing street-facing content

This is one of the most common forms of real estate digital signage, often installed on the side of your building or in shop-front windows.

Once you’ve installed your screens, the possibilities are up to you. What about rotating “meet the team” displays, slide shows of new and recently sold properties (useful for home buyers as well as sellers), or highlighting local businesses and events? You could feature community celebrations, schools, weather, parks, shopping centers… anything that might improve customer experience and perceptions.

You could also use your real estate digital signage to display customer testimonials (building trust and brand awareness), Instagram feeds, or full hashtag walls.

Real Estate Digital Signage to Attract Sellers

Indoor digital signages: Improve the office space experience

Digital signage real estate aren’t just about displaying properties to passers-by. You could also install screens in your real estate offices or client waiting rooms.

This might include wayfinding interactive kiosks, company communications, or real-time updates from sales teams. You could highlight impressive real estate agent performance, birthdays, new staff members, or sales graphs… anything that leads to team cohesion, competition, and pride.

Depending on the location (and your audience), think about tips for buyers and sellers, property floor plans, or branded marketing. Your digital signage could even promote adverts from third-party companies such as removal companies to solicitors and mortgage brokers. Could this add an extra revenue stream for your real estate business? If so, it’s a win-win for realtors and potential customers alike.

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Traditional static signs can’t match the attention-grabbing potential of moving images, videos, and interactive content. By showcasing products, promotions, and stories through digital signage, retailers can draw customers in and keep them engaged longer, increasing the likelihood of making a sale.
Digital signage allows any business to easily showcase their products, services or any other content for that matter, helping them to stand out and engage with more customers. A digital signage display serves as the most flexible banner in the world.