- Post Publish: 2023-09-11
- Categories: Knowledge
- Updated:
- Posts by Mina Xiao
Ways For Restaurants Can Use digital signage displays To Be More Awesome
Mina Xiao
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With the rapid development of digital information technology and the continuous improvement of living standards, multimedia digital signage displays are showing strong application potential in the catering industry. Its unique appearance design, tempered glass panel protection, and aluminum profile edging create a safe and stable publicity environment for catering companies in densely populated areas.
With its flexibility and human-computer interaction, advertising machines are creating an unprecedented way of publicity for the catering industry. More and more catering companies have begun to deeply experience the many benefits brought by multimedia digital signage displays.
In your quest for hunger, you’ve probably come across many digital signage screens. Restaurants often look towards digital signage to show information like TV menu boards, sell products, and make the overall eat-out experience more engaging.
In a digital era, digital screens naturally attract customer attention. And now, with simple digital signage tools, it’s possible to do so much more than just digital menu boards alone.
Here are some ways to use digital signage display to enhance the customer experience – and your revenue.
1. Interactive Waiting Room Screens
Even at your favorite restaurant, waiting rooms may be a pain. Customers often get frustrated with the lengthy time it takes to go from placing their purchase to receiving it.
You can divert customers’ attention by using digital signage displays in the waiting room or eating area. It is a great way to keep your consumers engaged and entertained.
You can share Fun food quotations, happy hours, and other promotional offers on the Noticeboard app provided by the studio. You can also use Films & Image App to motivate clients with culinary imagery and chef videos.
2. Digital Menu Boards
In keeping with its name, a digital menu boards uses digital signage technology to display better the menu options offered in a restaurant. As a result, the printed, static menu boards have been overtaken by digital menu boards.
Digital signage with menu boards displayed on them is more aesthetically attractive and hence more engaging than a piece of paper. Customers and employees alike appreciate how easy it is to order meals when they can see what they want and what is available on the screen. Customers can obtain a more accurate idea of what the dish will look like if you use eye-catching images and entertaining video representations.
Digital menu boards also have the advantage of being quickly and often updated (you could change prices, take some sold-out items from the list, and even introduce new spicy specials). A digital menu board saves money since you don’t have to design, print, and place new posters whenever your menu changes. It is a huge time saver!
Restaurants that use digital menu boards see a direct increase in sales. The more appealing a dish seems, the more customers will purchase it.
3. Upselling Products & Food Items
Rather than pushing your customers to try new food items, buy new products, or subscribe to various loyalty programs, digital signage can do it for you authentically. Showcase exotic meals, mouthwatering desserts, or delicacies that will entice customers to place more orders at the last bite of their meals.
Moreover, by using appealing visuals and creative images, you can even attract your customers to buy products other than food items like antiques handmade crafts, etc. This will increase customer experience and add up to the revenue of your restaurant.
4. Social Media Walls
Besides TV shows, a displaying social media wall can be another tool to entertain and engage your customers. For example, social media walls with attention-grabbing food images will increase the appetite of your customers.
The food business is very active on social media. Bring out the gourmand in your clients by using digital signages and menu displays. Encourage social sharing by displaying social media feeds like Instagram, Twitter, and Facebook. Even in this digitally saturated world, customers still get a thrill from seeing their photographs on the big screen. You might offer them a free burger or a discount voucher in exchange for their quick response. Your customers will likely snap more photos of your meals. The word will be spread outside the confines to hungry people worldwide.
5. Use interactive kiosks to allow people to pay
Customers may use interactive digital kiosks to order and pay for their meals if they have interactive kiosks. It is something that McDonald’s has done all around the world. People enter the store, use the interactive digital kiosks to make their order, and then pass it through to the backend system. Paying with a contactless card at the display is an option, but customers may also pay at the counter.
If you have interactive kiosks or touch screens, you may do the same thing with your restaurant. Table-top tablets may be linked to digital signages so that diners can place their orders, which are subsequently shown on the digital display for their specific table.
Using your digital signage displays, customers can confirm their orders and even get an estimate of how long it will take when they place an order or get their next course.
6. Display Latest Order Images
Let your customers know what other people are ordering by displaying the latest order on your restaurant’s digital signage displays.
Many people have experienced that they want to order the same dish the other person ordered, but they don’t know the dish’s name, and it is embarrassing for them to ask it from the other person. Displaying the latest orders with visuals might help your customers and let them also know about the wide range of dishes.
7. Reviews & Ratings
Digital signage in restaurants can be used to display reviews & ratings shared by past customers. Enlighten your customers as they enter the restaurant with 2X the power of customer reviews on a digital signage display.
You can also collect user-generated content from social media platforms as well as review platforms and display it on a digital signage display, improving your customer interaction with digital signage.
8. Employee Communications
Use your digital signage displays to communicate with your employees. Share company information, productivity stats, special announcements, and news to help streamline operations and keep the lines of communication open.
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