Right Outdoor Digital Signage

A Comprehensive Guide: How To Choose the Right Outdoor Digital Signage

Investing in outdoor digital signage is a smart move for any business looking to boost its advertising efforts and engage with potential customers. However, with so many options available, selecting the right digital signage solution can be a daunting task. In this comprehensive guide, we’ll outline the key factors to consider when choosing the right outdoor digital signage for your business.

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1. Your Goals and Needs

Before diving into the world of outdoor digital signage, it’s crucial to clearly define your goals and needs. Are you looking to promote your products and services, share important announcements, or provide wayfinding information? Understanding your objectives will help guide your decision-making and ensure you select the most appropriate digital signage solution.

2. Display Size and Resolution

Selecting the right display size and resolution is essential for maximizing the impact of your outdoor digital signage. Consider factors such as viewing distance, location, and surrounding environment when determining the optimal display size.

Additionally, ensure your chosen display has a high enough resolution to deliver crisp, clear images that will captivate your audience.

Right Outdoor Digital Signage

3. Weather-Resistant and Durable Displays

Outdoor digital signage must withstand a variety of weather conditions, including rain, snow, and extreme temperatures. Ensure the display you choose is designed to handle these elements by selecting a model with a high ingress protection (IP) rating and robust construction. This will ensure your signage remains operational and looks great for years to come.

Right Outdoor Digital Signage

4. Connectivity and Content Management

Consider the option of connectivity and content management capabilities for your outdoor advertising display. Look for one software that offers easy integration with your existing systems and offers user-friendly software for managing and updating your content. This will help to ensure that your digital signage remains engaging and up-to-date at all times.

5. Installation and Maintenance Costs

When making the budget for outdoor digital signage, it’s important to consider not only the initial cost of the display but also the installation and ongoing maintenance expenses. Professional installation is often recommended to ensure your signage is securely mounted and properly connected. Additionally, plan for regular maintenance, such as cleaning and potential repairs, to keep your digital signage looking and performing its best.

Right Outdoor Digital Signage

6. Assess Energy Efficiency

Energy-efficient outdoor digital signage can help reduce your business’s environmental impact and save on energy costs. Look for displays with features such as automatic brightness control, low power consumption, and energy-saving modes. These eco-friendly options not only benefit the environment but also contribute to a positive brand image for your company.

7. Durability and Maintenance

Outdoor advertising machines are designed to withstand the elements, but it’s essential to choose a model that is specifically suited to your local climate. Opt for a display with a high IP rating, which indicates its resistance to dust and water. Additionally, consider the maintenance requirements of your chosen display, as some models may require more frequent servicing and cleaning to maintain optimal performance.

Right Outdoor Digital Signage


Once you have considered these aspects of outdoor digital signage, you are ready to make your move and find the right device for you. If you have any questions get in touch today and we’ll help you with your Digital outdoor screens needs.

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It’s a simple concept: the importance of outdoor signage is to reach any passerby. Each individual can see the sign, understand what you sell, and become a potential customer. Your location will attract particular buyer personas and keep individuals reminded of where you are.
Outdoor digital signages are designed to catch the attention of new customers and pull them towards your business while educating them about the products, services, and value you have to offer. Meanwhile, indoor signages are designed to appeal to consumers once they’ve arrived at your storefront.