- Post Publish: 2023-11-11
- Categories: Industry news
- Updated:
- Posts by Mina Xiao
Samples of Outdoor digital displays: What you need to know
Mina Xiao
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Outdoor digital signage display has become a common sight over the past decade. With the rise of outdoor media advertising, the application of outdoor high-definition digital displays has become more and more popular. They can be seen in many outdoor places. The colorful dynamic pictures also bring a certain technological color to urban construction.
Outdoor digital displays have extremely good protective performance and can be played normally outdoors regardless of seasonal climate and weather restrictions, providing very good conditions for the release of outdoor media information.
Why is outdoor digital signage important?
Outdoor digital signage display is important because it can increase the visibility of a company, brand, product, service, or event. It is generally placed in a public area with plenty of space, creating an excellent opportunity for more awareness in a visually impactful way to many users at once.
Most often, outdoor digital signage is larger than indoor signage and intended to be viewed from a greater distance away. In fact, digital billboards are one common example of outdoor digital signage that has grown in popularity by leaps and bounds over the past decade.
Examples of Outdoor Digital Signage displays
Outdoor Shopping Mall Digital Directories
Outdoor shopping malls and lifestyle centers use digital directories — a type of digital signage that is oftentimes interactive as well — to list all of the stores, restaurants, and services in their facility. These digital directories are great for first-time visitors as they allow guests to easily find what they’re looking for and where they need to go, saving time.
Because they tend to be placed close to entrances and in other high-traffic areas, they help to ensure that visitors are never lost, and have a comfortable experience, making them more likely to return in the future.
Bus Stop Digital Signage
Bus stop digital signage is used to display bus schedules, local area information, maps, and advertisements.
This type of outdoor digital signage is useful as it helps passengers, especially those who are visiting the area for the first time, ensure they are on the right bus and know at which stop they will need to disembark. Since these displays are quite large, they tend to be eye-catching, giving businesses an effective platform to market their products, brands, and services.
Digital Billboards
Fast replacing traditional billboards, digital billboards provide the same function but with much more utility and flexibility. Like a traditional billboard, they display an advertisement with the added benefit of the capacity to automatically rotate through a timed display of multiple different advertisements. This greatly increases the amount of ad space available on a billboard and allows for more customization for the organization purchasing that space.
For instance, they may choose to only display ads during morning rush hour. With more cars on the road during that time, the company that owns the billboard is then able to charge more for ads shown during that time slot. Digital billboards also offer additional utility as they can be used to display emergency information, such as road conditions, accidents, or weather warnings.
Public Transit Stations
Digital signage display is used to assist passengers with their travel at train stations, airports, and subway stations. They are often used to display train schedules and provide updates on any delays along this path. They also notify passengers on when to board or disembark from the train, ensuring their safety during this process. Finally, like most digital signage, they can be used to display advertisements from companies large and small to help promote various services and products.
Stadiums and outdoor event centers
Stadiums and outdoor event centers utilize digital signage displays to provide complete or close-up coverage of their sport or event, such as a concert. Similar to a television display, many of these stadium and event centers utilize these digital screens to provide additional views, ensuring that the audience can always see what’s happening, regardless of their seating position. These displays are also used to provide live updates and promote upcoming events for the location.
Theme parks
Theme parks utilize outdoor kiosk display for wayfinding, displaying information, and communicating important updates, including emergency information. Many theme parks have digital signage displays to help guests navigate through the park and locate a ride or attraction. Beyond wayfinding, they also provide awareness of other park services, whether it be a restaurant, a kiosk, or a guest services station. Overall, digital interactive kiosks provide a useful tool for theme parks to assist their guests without requiring additional staff.
Outdoor digital menu board
Many have incorporated outdoor digital menu boards to help enable contactless ordering and pick-up. These kiosks can allow guests to check in for a reservation, request a seat, or order food. In addition, these kiosks are able to display the full menu, giving guests more time to make their selections.
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