- Post Publish: 2023-04-19
- Categories: Industry news
- Updated:
- Posts by Linda Liu
9 Reasons why use self service kiosk for restaurants
Linda Liu
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Self service kiosks are a vital part of an omnichannel restaurant customer experience. Self service kiosk for restaurants are not only a much-needed way to respond to evolving customer demand for convenience and reduce waiting times but also a powerful way to increase revenues and operational efficiency.
What is self service kiosk for restaurants?
A self service kiosk machine usually consists of an interactive touch screen with an easy-to-use interface. The restaurant menu display can guide consumers for seamless ordering- from choosing meals to quick payment and self-service. Restaurants can now prompt their new food items, promotions, or deals while saving the cost of reprinting their menu cards.
Self service kiosk for restaurants can also empower customers to scan and customize their meals without waiting for any cashier or waiter and save time through self-checkout.
Why should restaurants consider using self service kiosk?
1. Touch screen kiosks improve business efficiency
Quick-service restaurants aim to improve customer experience with automated digital ordering and payment processes. The kiosks help reduce queues/wait-time, allow customers to place their orders quickly, work optimally during peak hours, and increase restaurants’ capacity for accepting more orders, bringing more revenue.
2. Targeted upselling and cross-selling
Customers tend to order 30% higher value orders due to freehand ordering and privacy offered by self service kiosks. A diner can get to know which added items can flatter the meal along with any offered deal on the meals.
Kiosks enable customers to easily decide what to order as a side without sifting through the complete menu using pre-programmed options based on popular picks or the customer’s previous order history.
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3. Digital kiosks can help reduce business costs
Even before Covid-19 startled everyone, the Food and Beverage industry was experiencing a labor shortage. Labor costs add up to 15%-25% of the product cost. Restaurant owners do not need to increase their service team, as digital kiosks are self-sufficient in managing rush hours.
Therefore, you do not need to hire more staff and spend on their salaries and other benefits. With self-service digital kiosks, you’ll be able to mobilize your resources, whether financial or human, more effectively.
4. Promote consumer privacy and security
The self service kiosk serve the modern needs of consumers’ security and privacy. With the help of digital kiosks, customers place orders without any third-person involvement.
5. Bolster employee satisfaction
Once self service kiosk for restaurants are functioning, employees’ efficiency enhances due to lesser burden even during peak time congestion. A self-ordering kiosk directly sends an order to the Kitchen Display Screen, cashier, and notifier, thereby eliminating any order mistakes.
Digital automation frees up a significant number of employees to be split up into different shifts. You can cut down additional staffing costs without compromising on customer experience.
6. Boost your restaurant sales
Perhaps digital kiosks are the most appealing marketing tool to uptick your restaurant sales by leaning customers toward buying more than they have planned. You can easily stimulate trying out new deals with exciting discounts and packages for your customers. It’s a win-win situation, diners get value for their money, and you can boost your bottom line.
7. Ensure better customer experience
Customers have grown non-negotiable expectations for convenience, efficiency, and availability of everything in a few clicks. Dine-in or takeaway, customers can skip long queues and get to order and make payments in lesser time.
8. Provides valuable insights about customer’s ordering preferences
The data produced by custom kiosks can help restaurateurs get insight into customer behavior. With reliable metrics, you can tweak promotions on menus and deals, facilitating a top-notch user experience. In addition, digital kiosks can help you adjust your business model by utilizing information about customer trends, habits, and feedback.
9. Works as an exceptional promotional tool
Self service kiosk can leg up your restaurant business as most of your diners prefer to try out new technology and experience new ways of self-ordering. You can add tech-touch to your restaurant ambiance with a Countertop or Tower kiosk having modern design details appealing to the younger generation.
Self service kiosk for restaurants are the keystones for digital transformation in quick-service restaurants and small businesses. They ensure diner’s convenience for quick food ordering and offer them the flexibility to dine in or take away.
Conclusion
The pandemic and labor shortages have thrown restaurant owners a curveball, altering consumer expectations and raising customer standards. The self service kiosks can liberate technology for users to enjoy convenience, freedom, and efficiency in customizing orders. Whether restaurants aim for returning customers or better revenue, self service kiosk for restaurants are the cutting-edge solution to keep your restaurant competitive in an ever-changing market.
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