Unlock the Power of Digital Window Signage

Unlock the Power of Digital Window Signage

Digital window signage is a tool used to present your digital signage to anyone passing by your business’s storefront. As the name suggests these screens are typically placed in the front window of a business facing outwards, to catch the attention of potential customers in the area.

Unlike a consumer-grade indoor digital advertising screens, digital window signage displays are designed to produce high brightness levels of 700 nits or higher. This ensures that even in direct sunlight the content is still readable. The most common environment for this type of digital signage display is retail, where businesses will use it to attract customers to enter their stores and make purchases.

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Digital window signage displays can significantly impact your footfall as 76% of shoppers have entered a new store based solely on its signage. So these screens can give you an increased chance to make sales with all of the additional customers you could attract to your store.

Benefits of Digital window signage

1) Grab Attention for Your Brand

First and foremost, a prominent digital window display is a large sign that can grab people’s attention as they walk by. Even better, you’re simply taking advantage of advertising real estate space and potential customers that are already there!

Because a digital display often includes motion graphics and other catchy elements, you have a better chance of causing people to look at your store. If you can get someone to stop to watch your display for a moment, they’re much more likely to pop in.

Now, increased footfall is great – and Digital window signage can certainly help with this – but also think about all the people who don’t go into your store. These are people who are more likely to notice your brand as they walk by.

Unlock the Power of Digital Window Signage

With that said, even if people don’t come in right away, the Digital window signage is another touch point for building positive recognition of your brand. The key is to be interesting and unique – find a way for your display to grab people’s attention!

2) Easily Change Your Messaging

One important aspect of any advertising strategy is the ability to test and optimize your messaging. Being able to quickly swap out the content on your pavement store’s window digital signage is a huge advantage.

Just think of all the different types of content you can display (either on a rotation or at different times):

  • Branded graphics and messaging.
  • New promotions and sales.
  • Customer testimonials and profiles.
  • Different facets of the brand experience.
  • Product highlights/menu specials.

Novelty is one of the most important ways to keep people engaged. In the online advertising world, there’s a term called “ad fatigue,” which is just what it sounds like your audience has seen an ad so much that they’re tired of it and stop engaging.

Because Digital window signage features digital content, it’s easy to keep the content fresh and new as often as you’d like.

Unlock the Power of Digital Window Signage

3) Cost-effective

Displaying digital signage in store windows is a cheap and efficient approach to reaching out to consumers. After making a one-time purchase payment for the device, you may immediately begin displaying your content.

Using a content management system to update your information. Displays are already cost-effective, but they may save you much more money if you don’t plan on often updating your information by just adding it to a USB stick and plugging it into the device.

Unlike most conventional forms of advertising, you won’t need to hire a graphic designer or a printer to make your print ads. It means you won’t have to wait to start presenting your material, and you won’t have to spend any more money making it.

4) Boost Footfall from Pedestrians

Yes, we know that the ultimate goal of many Digital window signage is to get people to walk into your shop.

Thankfully, a quality Digital window signage can help a great deal in drawing people in. Beyond just getting people’s attention, an attractive piece of digital display content can inform, entertain, or dazzle potential customers so they have a reason to enter your store and do business with you.

Unlock the Power of Digital Window Signage

Whether it’s communicating the latest health guidelines so shoppers feel safe, highlighting a new piece of clothing that’s currently available, or zooming in on a mouth-watering limited-time special food item, a visually striking digital display can make.

How do Digital window signage help you save money?

Unloading inventory

Unloading that extra inventory is one of the biggest benefits we see with Digital window signage. Promoting a sale or special with digital content in your shop window is the fastest way to inform potential guests that you need to get rid of surplus products. This method cuts down on wasted time because digital signage is accompanied by advanced content management systems that enable business owners to quickly change digital displays.

You can even have a default design prepared in advance for this situation to get promotions displayed even faster, which is useful for time-sensitive situations like soon-to-be expired food. The accessibility and ease of promoting sales when your business has a surplus of inventory ensure you make the most of the products you’ve invested in.

Unlock the Power of Digital Window Signage

No more printing costs

Perhaps the most glaring difference between the use of static window signs vs. Digital window signage is printing costs. Printing new signage can be expensive, especially when your business needs to update signage so frequently. If your business is a retail store, you might already be updating signage every season or when new inventory comes in. Or if you’re a restaurant, maybe you’re getting new signage when you add new menu items.

Although it may not seem costly at the time, these expenses add up over time. In addition, you’re getting a much lower ROI with static signs than you would with Digital window signage. Digital signage software and an advanced content management system allow your business to display targeted advertising in your storefront window to specific customer bases, regions, times of day, etc. to get the highest ROI from digital signage.

Reduce labor costs

The cost of printing is not the only expense that can be spared with investment in Digital window signage. Labor costs for installing and uninstalling signage are often steep if your business needs to update window displays frequently, which many retail stores and restaurants typically do.

Installation occurs far less frequently if you’ve invested in a digital display. Every new update and customization is done through the CMS software, and if you’re a business owner, you have total control over what content is displayed. Instead of wasting money on the materials and labor that static signage requires, digital signage offers a more sustainable, long-term solution to impactful messaging.

Unmarked pictures come from Internet, and source: jameshoggdisplay.digital

Digital window signage is a tool used to present your digital signage to anyone passing by your business’s storefront. These screens are typically placed in the front window of a business facing outwards, to catch the attention of potential customers in the area. Unlike consumer-grade indoor digital advertising screens, digital window signage displays are designed to produce high brightness levels of 700 nits or higher, ensuring the content is still readable even in direct sunlight. The most common environment for this type of digital signage display is retail, where businesses use it to attract customers to enter their stores and make purchases.
Digital window signage are installed for one primary purpose: to increase exposure to your business. Customers walking by will hear your call to action and take notice of your store because of this sign.
Digital window signage enhance customer satisfaction by delivering relevant, real-time information and interactive engagement opportunities regardless of the sector. Its versatility makes it a no-brainer for modern businesses looking to provide the best experiences for their customers.