Use Digital Signage Media Player in Store

How to Use Digital Signage Media Player to Display Discount Offers and Deals in Store

When customers walk around your store, they’ll be on the lookout for promotions and special offers to help them get a good deal. It’s your job to make those offers eye-catching and irresistible–and Digital signage media player lets you do exactly that.

When you display discount offers on digital screens, you can drive customers to products that are high value for both them and your business. We found that 59% of customers want to know more about what they see on screens. That makes creating efficient sales signage a crucial aspect of attracting–and converting–your customers.

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In this guide, we’ll show you how to discover how to use Digital signage media player for retail to display discounts and other deals.

Why Digital signage media player is the Best Choice to Display Discount Offers In-Store

Maybe your in-store customers know what they’re looking for already. But whether they’re here to make a specific purchase or they’re just browsing, they can probably be influenced by other products they see–particularly if there’s a good deal.

Digital signage media player can make those deals and offers eye-catching, exciting, and difficult to resist. By displaying moving, full-colour adverts with your best promotions, digital signage can help you grab your customers’ attention and boost sales.

Digital signage media player brings customers in. Shop window digital signage gets people through your door. By displaying discounts to passers-by, you’ll give customers a good reason to come in–and help you beat the competition.

Use Digital Signage Media Player in Store

Digital signage increases sales. If you need more evidence of the power of digital signage, 79% of retailers say that it helps cross-selling. It can do a whole lot more too. Aside from displaying discounts, Digital signage media player can help you boost brand recognition, host health and safety messages, and build loyalty too.

If you’re looking to display discounts and boost sales in your store, there’s no better option than digital signage. And with the right supplier, digital signage makes your life much easier too.

How to Make the Best Use of Digital signage media player for Discount Displays

Digital signage can help you display discount codes, offers, and deals to turn browsing shoppers into paying customers.

But how do you turn this promise into a reality in your store? Here, we share sales-boosting digital signage tips to convert your customers.

Use Digital Signage Media Player in Store

1. Use high-quality visuals to highlight deals

For digital signage to be successful, it needs to be eye-catching, visually appealing, and persuasive. To achieve that, your digital signage design matters a lot.

Make sure your digital signage visuals conform to your wider brand. Using your logos, color schemes, and brand design should be given in your digital signage. Remember that, however important it is by itself, your Digital signage media player is one element in the whole environment of your store.

2. Display discount deals in strategic locations

What are your best deals? They’re not just the ones that are favorites among customers. From your perspective, they’re the deals that give you the highest margins too.

The impact your product deals make isn’t just down to sign design. Sign placement matters too. Ensuring your most valuable discounts are displayed strategically across your store will mean they appeal to the most customers as frequently as possible.

Use Digital Signage Media Player in Store
  • The path your customers will follow throughout. How do your customers move through your store? Where do they typically stop? Integrating your digital signage with an understanding of how your customers are using your space will ensure that digital signage is there to be seen in the places where customers are paying the most attention–like next to the escalators or on a main pathway through your store.
  • In high-traffic areas. High-purchase products and your checkouts are both excellent places to encourage impulse buys. Discount displays here will be seen by the highest number of people.
  • Outdoor Digital signage media player. If you’re a store in a shopping mall or busy street, your discount display can bring people in who may otherwise have walked on by.

3. Make full use of your Digital signage media player

Don’t just display discounts on your digital screens. Instead, put them to full use by engaging your customers with a range of different content.

Use Digital Signage Media Player in Store
  • Lead customers to your social media feeds. Cultivate deeper engagement by promoting your social media content in-store. Social media walls are a great way to build loyalty and keep customers coming back.
  • Show your products in action. Model clothes on-screen, showcase how technology can be used, or display other types of marketing content.
  • Use QR codes to give customers more information. Whether that’s to encourage customers to sign up for newsletters or show them product specifications, QR codes are an easy way to help them find out more.

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  • Drive traffic in.
  • Increase purchasing decisions.
  • Repurpose social media content.
  • Provide entertainment.
  • Increase digital presence.
  • Gain more sales.
  • Make products more available.
  • Improve internal communications.

There are three main purposes for using Digital signage media player: advertising and marketing, attracting customers and foot traffic, and guiding customers in-store.