Zoo Digital Signage
  • Update:

Zoo Digital Signage: Enhancing Visitor Experiences at Zoos

Author picture
View more posts by Mina Xiao >

Closely related post:

Latest updated post:

Send Message

Zoo Digital Signage: Enhancing Visitor Experiences at Zoos - table of contents:

Zoo digital signage is an all-in-one vehicle that improves how zoos communicate with visitors and staff. When using digital signage for zoos, you can change the screen messages remotely from a computer and then wirelessly update the digital signage content within minutes.

Zoo Digital Signage

Conservation-minded organizations in general, zoos have been embracing digital signage as a more eco-friendly signage medium than printed posters – as well as a better way to engage visitors and drive ancillary revenues actively.

How to use Zoo Digital Signage

Use Zoo digital signage to display:

  • Information on new animal attractions
  • Promote featured activities and events
  • Wayfinding maps and guest services
  • Concession and gift center sales
  • Spotlight educational programs
  • Visitor information and FAQ

Informational and Engaging

Zoo digital signage is an easier, more effective form way of communication. From displaying a series of slideshow images of animals to adding promotional HD motion graphic clips to the screen, you can use digital signage for zoos to share the perfect messages at the ideal time.

By adding screens in high-traffic areas of your zoo you can send targeted, location-specific messages to each screen. From adding screens in your entrance to sharing new exhibit information to showing zoo maps zoo digital signage can help you save time and money.

Zoo Digital Signage
You may be interested in , , related products

Staff Communications

You can also use Zoo digital signage to communicate with your staff. By adding screens in breakrooms and work areas you will be able to send work-related daily updates to your staff. From general news to keeping track of exhibit cleaning schedules you can use Zoo digital signage to streamline internal communications.

A warm welcome

Starting at the beginning, greet visitors with welcoming messages. This is perhaps not something that must be entirely done through digital signage. After all, with high foot traffic, digital signage in aquariums and zoos doesn’t need to wait for someone to walk by and trigger a welcome message.

Instead, digital signage can be better dedicated to acting as an information terminal. Allow new visitors to learn the basic information about attractions surrounding them, the layout of the area, as well as any special offers or special visitor packages you may offer.

Zoo Digital Signage

Ticket information and pricing

While most zoos and aquariums make ticket purchases available online, there are plenty of people who prefer to make the purchases in person, or simply decide it might be a nice day to visit. Use lcd digital menu boards to display the pricing for specific tickets. You may even use these displays to direct visitors to go online via their smartphone for more information and advance the queue.

Naturally, it’s exciting to simply walk through these amazing places and be surprised by the sights. Some visitors, though, want to know precisely what they will be getting, especially if the zoo or aquarium in question is a vast area that cannot be explored in a single day.

Educational videos

Now that we’re through the front door, we find plenty more opportunities to wisely utilize digital signage in zoos or aquariums. Every species has a world of history which is fascinating to observe. Given the attractions available at the park in question, outdoor interactive kiosks or indoor digital signage displays can provide additional information about a certain species, and their typical personality traits, habits, and behaviors. Show the most beautiful sights from the park to visitors alongside this information.

Build slideshows or informational videos with subtitles that talk about the common habitat of the species in question. Given the context, this can be an excellent opportunity to inform viewers how they can do their part in helping the environment.

This helps in ensuring the safety of fascinating species in the long run. Raise awareness about marine conservation as well. Do this by showcasing initiatives, success stories, and ways visitors can contribute to protecting these environments.

Zoo Digital Signage

Important messages

Sometimes, we unfortunately have to talk about worst-case scenarios. Digital signage is an excellent tool to broadcast emergency messages. Using digital signage software, you can set up such content and have it ready to be broadcast on all displays at once. Of course, such content will be prepared with the hope that you won’t need to use it.

Furthermore, any important notes or warnings you’d like to include can be easily displayed alongside other content on digital signage. Dedicate a banner on the bottom or top that reminds visitors of appropriate behaviors. For instance, remind them to not feed or agitate the animals, or any other crucial information visitors must know.

Live events

Many zoos and aquariums around the world run live events to engage visitors, educate the public, and raise awareness about conservation efforts. These include feedings, animal encounters, and workshops. These events can vary in terms of age groups or interests.

While aquariums or zoos will prominently display this information online, it’s a great opportunity to make new visitors aware of these events through Zoo digital signage. Display a schedule of at the very least the next upcoming live event. Also include a link via QR-code or a URL where visitors can go to explore when and which other live events, such as live feedings or demonstrations, will take place.

Zoo Digital Signage

Aquarium / Zoo history and efforts

These large establishments dealt with colossal tasks throughout their history. Each milestone is something intriguing to talk about. Aquariums and zoos can use this information to enrich their Zoo digital signage content. This can start from the very origins and goals of the establishment. It can then lead to conservation efforts, new goals, and milestones that are yet to come.

Interactive touchscreen displays are one great way to let users scroll and browse through the history of the park. Fun images, perhaps of the founding days or exciting achievements can all be presented via Zoo digital signage to inspire visitors.

Unmarked pictures come from Internet, and source: onsign.tv
Zoos can use outdoor digital signage to provide information about animal locations and feeding times, as well as upcoming events and special exhibits. This can help visitors plan their day at the zoo more effectively and ensure they don’t miss any of the key exhibits or events.
As we indicated with tourist signage, effective environmental signage enhances the visitor experience, encourages discovery and learning, and contributes to the management and conservation of natural destinations.
Mail for more " Zoo Digital Signage " INFO

You may be interested in , , Related Posts

Scroll to Top

Get in touch!

Where can we reach you?
What would you like to discuss?

Contact us

We will reply to you ASAP...