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Pharmacy Digital Signage: Elevating Your Pharmacy’s Presence
Mina Xiao
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As the “fifth media”, digital signage has been recognized by advertisers and audiences for its characteristics of timely dissemination and rich information. Its application fields have long since moved from news information platforms to various digital marketing platforms, including digital campuses, retail industries, financial industries, and even the field of pharmacies.
Pharmacy digital signage has attracted the favor of various merchants with its unique promotion method and its operation mode that adapts to diverse channels. Among them, drugstore chains are also one of the channels for displaying products. They are professional channels that fully reflect and display the professional and high-quality brand image of the products, which is conducive to the trust and loyalty of the consumer group to the brand.
How Pharmacy Digital Signage Helps Your Business
Clear and concise information will always improve your customers’ shopping experience. Effective and appealing signage can also promote your pharmacy brand, influence purchase decisions, and encourage repeat business.
Here are just a few reasons why.
Greater customer flow
80% of shoppers say they’ve gone into a retail space because of a digital signage display.
To attract passers-by into your pharmacy, moving digital signage display(that grabs attention) is the way to go. Once they’re in the building, digital signage display can also reduce misunderstandings and time spent communicating things like health and safety protocols and wait times.
Increase sales and service usage.
With increased traffic comes increased sales. Digital sales signage can increase retail sales by nearly 30%. And this isn’t just “planned” purchases. 20% of shoppers report impulse buys after seeing visual advertising in stores. What’s more, if you’re making customers aware of lesser-known extra services (for instance, blood pressure checks, educational courses, or consultations), this will also increase take-up.
Data analytics.
Digital signage helps your pharmacy improve its bottom line in more ways than just direct sales and footfall. With digital signage display, you can easily test various promotions and content, in different locations at various times of day. If you match this up with sales data, you’ll soon understand what appeals to your customers. You’re then empowered to continually improve your pharmacy signage and maximize its effectiveness.
Reduce your environmental footprint
A busy pharmacy has a constant rotation of new products and services. If you’re designing and printing leaflets, posters, and flyers every time something changes… this comes with increased costs in terms of money, staff time, and your environmental impact. With digital signage, these concerns are a thing of the past.
Build trust.
Creating trust with customers is vital in the health industry. Digital signage shows your pharmacy cares about communicating effectively with your customers and service users. The investment creates a modern, slick impression and increases confidence in your store as a whole.
Some Ideas for Using Digital Signage in Your Pharmacy
There are so many ways you can put digital signage in healthcare to clever use in your pharmacy.
1. Promoting products and stock levels
With CMS software, you can update digital pharmacy signage whenever and wherever you like. Create regularly updated promotions of new items, special offers, and discounts or advertise stock levels in-store.
While digital screens are great for “point of sale” advertising at the checkout, go for bigger, bolder displays to draw shoppers in from the street.
If you’ve recently taken stock of hard-to-find products, let customers know! It’s a great way to engage new audiences and get footfall through the door.
2. Brand building
Digital signage doesn’t just have to focus on promoting your products. Build your pharmacy’s brand with carefully considered messaging including your logo, brand color schemes, and glowing customer recommendations.
For instance, you could create a “meet the team” rotating display or videos communicating your organization’s key mission and services. This helps put a personal, friendly face to healthcare advertising. Using a custom social media wall with customer reviews to instantly build trust in your brand.
3. Scheduled messaging
With digital signage, you can schedule media playlists to display at specific times of day.
So for instance, you might target advertising towards busy young professionals during morning rush hour (perhaps promoting vitamins or health supplements) and then swap to more targeted services for older audiences during the day.
The more you customize your content and track results as you go, the better your campaigns will be.
4. Sharing safety information
Digital signage is great for reminding shoppers to follow important safety advice. Throughout the pandemic, pharmacies used digital signage to remind customers to wear masks, sanitize their hands, and keep socially distanced.
In addition to healthcare advice and social distancing, you can also provide genuinely useful wellness tips, tailored to the time of year and current events. It all helps build trust in your brand and shows customers you genuinely care about their health.
5. Waiting area signage
There are times of day (such as the after-work rush) when customers might face longer wait times while you complete prescription requests. Digital pharmacy signage can update shoppers on anticipated wait times, as well as entertain them with videos, health tips, rolling news, and even community events while they wait.
While you can’t always avoid longer waiting times, you can make the time pass faster for customers, improving their experience and impression of your pharmacy.
6. Advertising alternative services
With regularly rotating and updatable content, you aren’t limited to one message per sign. So make the most of this and create playlists moving between product spotlights to health and wellness tips, and new services (anything you want to promote).
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