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Why and Where to Use Vertical Digital Signage Displays | Benefits and Tips
Franky Lin
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The Rise of Vertical Digital Signage displays
Vertical Digital Signage Displays have emerged as a game-changer in the world of visual communication. Their portrait orientation allows for impactful content delivery, making them ideal for a wide range of applications. Whether you’re in retail, healthcare, corporate, or hospitality, vertical displays are transforming the way messages are conveyed.
Types of Vertical Digital Signage displays
Portrait Mode Screens
Portrait mode screens are standalone displays or monitors that are designed to be mounted vertically. They come in various sizes and can be easily integrated into existing spaces. You’ll commonly find them in areas with limited wall space or where a tall and narrow display is desired. Portrait mode screens are versatile and can be strategically placed to capture customers’ attention and effectively deliver targeted messages.
Vertical Kiosks and Totems
Vertical kiosks and totems are freestanding structures that house a display screen. These self-contained units are interactive and can provide a wide range of functionalities, such as wayfinding, product information, and self-service options.
Led and LCD screens
Both LED and LCD screens can be utilized for Vertical Digital Signage displays. LED screens offer vibrant colors, high brightness, and excellent visibility which makes them suitable for outdoor and large-scale installations. LCD screens, on the other hand, are thinner and lighter and suitable for indoor vertical display needs.
Why Use Vertical Digital Signage displays?
Maximizing Space Utilization
Vertical displays are an excellent choice for businesses with limited wall space or areas where horizontal displays may be impractical. Vertical orientation can help companies use the available space to capture customers’ attention in areas with high foot traffic. It is particularly beneficial in crowded environments such as retail stores, where every inch of display space matters.
Enhanced Visibility and Impact
Studies have shown that people usually scan their surroundings in an up-and-down motion, which makes vertical displays a natural fit for delivering information more intuitively and engagingly. They tend to stand out more prominently in crowded environments, making them ideal for advertising, wayfinding, and brand promotion.
Tailored Content Delivery
Vertical screens can incorporate interactive features like touch screens or QR codes to encourage viewer engagement and participation. The elements enable viewers to interact with personalized content based on their past purchases or browsing history, access additional information, make selections, and provide feedback.
Capturing Attention
Vertical displays are a great way to capture the attention of potential customers. Placed in prominent locations, they can attract passersby and provide information that is easy to digest. Digital signage solutions allow for flexibility in design, with the ability to display moving images, animations, and high-resolution graphics that can captivate an audience.
Where to Utilize Vertical Digital Signage displays
Retail Environments
In retail, where the shopping experience is the differentiator, vertical displays can be strategically placed throughout the store to provide information on promotions, discounts, and new arrivals. A study found that 19% of consumers make impulsive purchases due to digital displays. By attracting customer attention with visually appealing content, retailers can drive sales and create an engaging environment.
Corporate Lobbies and Offices
Vertical digital signage is commonly used in corporate environments to optimize visitor check-in processes and create a positive guest experience. This helps organizations reduce their reliance on traditional paper-based methods. Visitors can easily interact with the vertical displays, following on-screen instructions to complete the check-in procedure efficiently.
Transportation Hubs
Transportation hubs such as airports, train stations, and bus terminals are ideal locations for vertical digital signage due to the high volume of foot traffic. These displays can serve multiple purposes, including wayfinding, advertising, and providing real-time travel information. For instance, Vertical Digital Signage displays can be placed near departure gates to display flight information, gate changes, and boarding announcements. This helps travelers navigate the terminal easily and stay informed about their flights.
Hospitality and Entertainment Venues
Vertical displays serve as digital concierges at lobbies by offering personalized recommendations and displaying information on amenities, events, and local attractions. They also aid in navigating meeting spaces by showing real-time schedules and room availability.
Conclusion
In conclusion, Vertical Digital Signage Displays are making waves in the world of communication and engagement. Their portrait orientation, interactive capabilities, and versatility make them a valuable asset in various industries. Whether you want to enhance customer engagement, deliver important information, or create eye-catching displays, vertical digital signage displays are the way forward.
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