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Elevate Your Pharmacy with Pharmacies Digital Signage
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Digital signage is no stranger to aiding healthcare providers in their important work. Now, we expand our view further down the line to Pharmacies Digital Signage. They’re far less hectic than hospitals and clinics, but there is still much information to share in this particular environment. From promoting seasonal medication to providing helpful tips and guidelines, look at several ways digital signage can help pharmacies serve their customers!
Some ways for Pharmacies Digital Signage to serve their customers
1. Health tips of the day
This one will require an easily visible screen, positioned at a waiting area or consultation room where it can get the most eyeballs. Display daily health tips here to educate your customers on various health topics, from nutrition to managing chronic conditions.
There is a ton of engaging content to display at a pharmacy. While not the most natural location for fun to take place, you may still include content aimed to feel good, after all that’s what being healthy is all about. For a start, include health tips on daily exercise, water consumption, a healthy diet, and rest.
Depending on most of the customer base, provide advice on establishing a stable sleep schedule, or maintaining a nutritious diet. For an easy source of content, use automated RSS feeds from the world of health to share recent news of the progress in healthcare, statistics, and other positive information.
2. Seasonal health alerts
Speaking of tips and advice, Pharmacies Digital Signage may provide a few guidelines for the season. In spring, many people suffer from seasonal allergies. In summer, sunscreen, hydration, and staying in the shade are important. You may even use this opportunity to suggest tested and trusted skincare brands. In winter time, focus on other tips, such as maintaining a healthy diet to fight off illness, staying active, and protecting the skin and body from the dry winter air. Always include a quick weather forecast or the current outdoor temperature in the corner of the display.
Seasonal campaigns are another easy win for pharmacies. Promote seasonal products just before they become necessary to not only provide value to your customers but also generate some sales.
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3. Product and service promotion
The very basics of digital signage are informing about available products and services. What are staple remedies a household should have stocked? Promote effective medication that is frequently taken at a given season, along with prices, available quantities, and dosage, if applicable. You may even place a simple chart which showcases the strength of medications of a category. If your pharmacy is near practices specialized in a particular department of health, such as pediatrics, orthopedics, dermatology, mental health, etc. highlight related products so patients can quickly find what they frequently look for.
Also, use your displays to highlight new or popular products, and that could include showcasing the latest non-prescription medications, health supplements, or beauty products. By creating engaging and informative slides, you can capture customers’ attention and drive sales.
For example, a spotlight on a new vitamin supplement could include benefits, usage tips, and special promotions. Additionally, digital signage can help the pharmacy improve customer health by promoting beneficial products through instructional videos and health advice.
4. General medication info and guidelines
Pharmacies Digital Signage can do a marvelous job informing customers about general medication guidelines. For instance, the best times of day to take certain medication, with or without food, what to do if a patient forgets to take their medication, as well as if they accidentally ingest too much of it. Medication guidelines are particularly important with new medication or prescription drugs which are carefully regulated.
Touchscreen kiosks can open the door to interactivity and help customers pick up information in a new way. Visitors can look up information about different medications including usage instructions, potential side effects, and interactions by simply swiping.
Alternatively, you can also link to FAQs using QR codes for popular products or common medical conditions.
This reduces the need for customers to wait in line to ask a pharmacist simple questions.
Alongside guidelines, recommend helpful tools such as pill organizers, mobile apps, or setting medication alarms. They may seem scary, but that is the point. Keep contraindications and common side-effects of medication, especially newer ones, visible. In some instances, medication may just give mild yet tolerable side effects, but there are also more severe side effects when patients should immediately stop taking medication, or even seek out medical assistance.
5. Scheduling appointments
If your pharmacy offers additional services, list them on your digital signage to let the passersby know they’re available.
Pharmacies Digital Signage can highlight quick health screenings, vaccinations, health consultations, or visits by brand specialists. If you have established partnerships with nearby institutions that offer specific services, include these on your signage. Even if it might not be of direct use to some, it helps that people know where these services are available.
6. Prescription ready notifications
Here we have another simple use for your digital signage, but it could transform the way customers experience your pharmacy. Instead of standing in line and checking at the counter every 5 minutes, you could use screens to inform customers when their prescriptions are ready for pickup. That can reduce waiting time and enhance convenience.
Digital signage can be used to effectively communicate with customers in line, using bright screens to display opening hours to communicate quieter periods of the day for their convenience. Additionally, promoting an online booking service onscreen, for example, allows the customer to reduce the time spent waiting in the branch by beginning their consultation at home.
7. Loyalty programs to maintain health
Encourage repeat business by promoting your pharmacy’s loyalty programs. Use digital signage to explain how customers can earn points, the benefits they can receive, and any special promotions available for claim.
In a healthcare environment, loyalty programs should focus on that same aspect, and avoid heavy medication, preventing and limiting any type of medication abuse or addiction. Instead, loyalty programs of pharmacies should focus on everyday health and preparation for seasonal challenges.
Besides prescription medication, include in loyalty programs vitamins, supplements, allergy relief, digestive health remedies, cough and cold remedies, skincare, and hair care products, to name a few. It can even tap into other realms of health.
For instance, creating a discount on oral hygiene products. Meanwhile, when it comes to heavier medication, encourage the patient to stay on a stable path of recovery. Patients can be rewarded for taking and refilling their medication on schedule as recommended by their physician by unlocking discounts to be used with other products. This ensures they’re taking the medication as prescribed, as well as gaining a benefit by visiting the same pharmacy.
Pharmacies Digital Signage can promote medication necessary for maintaining seasonal and general health. List must-have medications and products to have at home in case of emergencies, such as first-aid kits. As always, assess what your customer audience will respond to and appreciate, then display it on your signage indoors and on the storefront.
Digital signage in pharmacies is a powerful lever to increase sales because it captures the attention of passers-by and customers much more than traditional paper media. Through high definition screens placed in the window or inside the pharmacy, you can promote new products, special offers or simply give some tips.
Digital signage is a powerful tool for pharmacies to increase sales and improve customer experience. Provides user-friendly solutions for creating engaging digital signage. Benefits of digital signage include increased foot traffic, boosted daily sales, and improved profit margins.
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